The 2015 Rogue Handling Gets Recognition From Kelley Blue Book

2015 Rogue Handling Gets Top Praise from Kelley Blue Book | Shown: 2014 Nissan Rogue
2015 Rogue Handling Gets Top Praise from Kelley Blue Book | Shown: 2014 Nissan Rogue

Odds are, if you’re shopping for a car, you’re looking for something affordable and reliable. According to a recent edition of Kelley Blue Book (KBB), that’s exactly what you’ll find in the Nissan Rogue. The new model was named one of the most affordable AWD models on the market.

KBB’s list of the “10 Best AWD Vehicles Under $25,000” features the Rogue because of its advanced safety features, available third row seating, affordable sticker-price, and best of all, its handling. According to Nissan, the 2015 Rogue handling is among one of its best features thanks to Advanced Ride Control, Active Trace Control, and Active Engine Braking, as well as the innovative AWD system.

“Featuring Advanced Ride Control, Active Trace Control, and Active Engine Braking among many other features, with a premium look and feel, Rogue is a solid entry in the marketplace. We are ecstatic that the Rogue has been recognized by Kelley Blue Book.” said Dan Mohnke, vice president of Marketing Operations.

Not only does the Rogue have a low initial cost, but the cost-to-own is also low. It’s incredibly durable and gets 33 mpg highway. These are just two more reasons the Rogue is such a great buy.

2015 Nissan Sentra Earns IIHS Top Safety Pick, Aces All Crash Tests

The 2015 Nissan Sentra has been named a Top Safety Pick by the Insurance Institute for Highway Safety (IIHS), adding to the already excellent lineup of safe cars at Mitchell Nissan.

2015 Nissan Sentra was picked as a IIHS Top Safety Pick.
2015 Nissan Sentra was picked as a IIHS Top Safety Pick.

The Sentra did more than just the necessary in the crashworthiness evaluations, earning the highest possible score of “Good” in the moderate overlap front, side, roof strength, and head restraint tests.

It also received a “Good” rating in the small overlap frontal evaluation, one of the most difficult crash tests in the industry. In fact, a lower score of “Acceptable” in this test is still good enough to achieve the IIHS Top Safety Pick designation.

Related: 2014 Nissan Sentra Specs and Features

Standard safety equipment in the 2015 Sentra includes the Nissan Advanced Air Bag System, which boasts a veritable army of all the kinds of airbags you can imagine (dual-stage, roof-mounted, curtain, you name it); front seat belts with pre-tensioners and load limiters and adjustable upper anchors; a LATCH System for children; and all the usual vehicle stability systems like ABS, traction control, vehicle dynamic control, electronic brake force distribution, and more.

We can’t wait to get the new 2015 Nissan Sentra here at Mitchell Nissan!

Nissan Juke Nismo RSnow Dominates Icy Tundra

While snow isn’t too much of an issue here in Alabama, we couldn’t help but share Nissan’s latest (and ridiculously cool) invention, if, for nothing else, to tease our friends up north. The Nissan Juke Nismo RSnow is a stock Juke equipped with track systems instead of wheels, and this SUV is practically begging to take on the worst snow storm it can find.

Nissan Juke Nismo RSnow

Nissan engineers took a stock Nissan Juke, fitted some DOMINATOR Track Systems snow tracks to it, trimmed the fascias for extra clearance, and reprogrammed the torque-vectoring all-wheel drive system. Other than that, this is the same Nissan Juke you can find here at Mitchell Nissan.

The RSnow was originally created to support an ice-driving event in Lapland, Finland. Powering through 15 inches of snow on Finland’s frozen Uddjaur Lake was no problem for this beastly winter-mobile. In fact, Nissan claims that the Nismo RSnow’s 1.6-liter turbocharged engine can cruise at 50 mph in temperatures as low as -31 degrees F.  Brrrr.

Watch the RSnow dominate the frozen tundra without hesitation for yourself in this video.

Geneva Bound: New Nissan Sway Concept Ready to Take Center Stage

If you haven’t heard of the new Nissan Sway concept headed for the Geneva Motor Show, you’re in for a treat! Although the new concept is being built specifically for the European market, we’re still holding on to hopes that it will end up over here in the states.

About the Nissan Sway concept

Nissan hasn’t released a lot about the new hatchback, but from the looks of this teaser image at, it will embrace Nissan’s newly designed grille and feature oversized wheels. The one thing Nissan has stated about the Sway is that they will be implementing the same “innovative design and radical thinking” that was poured into some other fan favorites, the JUKE and Qashqai.

2015 Nissan Juke and the new Sway concept have design elements in common.
2015 Nissan Juke and the new Sway concept have design elements in common.

We’re excited to get a full look at the new Nissan Sway concept at the Geneva Motor Show. The hatchback will officially be revealed during Nissan’s press conference scheduled for March 3rd at 11:30.

Stay tuned to Mitchell Nissan for more information about the new Sway concept, upcoming auto shows, and new model releases!

Introducing Nissan’s Glow-in-the-Dark Leaf

Nissan is using the Leaf to up the ante in marketing. It all has to do with the paint job. During the day, the Leaf’s paint looks normal. Unbeknownst to anyone walking by, the paint is absorbing the sun’s energy.

At night, the paint transforms the normal, everyday vehicle in a glow-in-the-dark Leaf for about 10 hours. This paint job is the equivalent to seeing a thousand lightning bugs in one place: crazy and very unlikely on the street.

Developed by Nissan Europe, the paint is made of an organic, very rare substance called strontium aluminate. It doesn’t hurt the environment and lasts 25 years. Think about that for a minute. When was the last time you saw a car made in 1990 with a brand new paint job? Unfortunately, Nissan has no plans to put the paint onto production models.

This? This is just a regular non-glow-in-the-dark LEAF.  Nothing to see here.
This? This is just a regular non-glow-in-the-dark LEAF. Nothing to see here.

It seems the paint job is just a marketing ploy to promote charging at home via solar panels. Even so, our money is that there’s a niche that would pay out of pocket for a glowing car. Whether for production or public relations, the entire idea is pretty cool.

Nissan Sales in the U.S. Drive Huge Brand Growth in 2014

Nissan posted huge sales growth in 2014, and much of that increase came from Nissan sales in the U.S. specifically during the 2014 sales year. The company posted a huge net profit of more than 23%, which gave the brand an overall 3.2 billion dollar profit for the first nine months of the year.

The introduction of the 2015 Nissan Murano crossover helped drive Nissan Sales in the U.S.
The introduction of the 2015 Nissan Murano crossover helped drive Nissan sales in the U.S.

Across the globe, Nissan sold 3,835,000 vehicles in the first nine months of 2014. This marks a 4.4% increase over 2013.

“Nissan delivered solid financial results in the first nine months of the fiscal year, reflecting rising U.S. sales of our latest models and a normalizing yen-dollar exchange rate,” said Carlos Ghosn, president and chief executive officer. “We anticipate good full-year results as our product offensive and positive momentum in North America and Western Europe offsets volatility in other markets. Given these trends, along with the continuing impact of currency movements and cost controls, we are today revising upward our full-year financial forecast.”

Nissan’s sales in the U.S. should continue to be strong this coming year. Here at Mitchell Nissan, we’ve got all kinds of vehicles that lead their segments, from electric vehicles like the LEAF to full-size trucks like the Nissan Titan. We can’t wait to improve our sales in 2015 and make even more converts to the Nissan way!

Nissan Super Bowl Commercial Lengthened to 90 Seconds

The 2015 Maxima is featured at the end of the  Nissan Super Bowl Commercial
The 2015 Maxima is featured at the end of the Nissan Super Bowl Commercial

The Super Bowl has come and gone, and while many Seahawk fans are up in arms about the outcome, there is no denying that the Nissan Super Bowl commercial definitely took the trophy. After much anticipation, the Nissan #withdad campaign went off with a ban, particularly because the Japanese automaker opted for a 90-second spot instead of a 60-second one.

Nissan Super Bowl Commercial

With a specific focus on fathers—and what they do for their family—the commercial highlights the life of a racecar-driving father who must balance work and his family. Set to the always heartwrenching song, Cat’s in the Cradle by Harry Chapin, the spot shows the father’s efforts to provide for his family—even though it means missing some of his new son’s most important milestones.

Throughout the clip, Nissan debuts the first official glimpse of the GT-R LM Nismo LMP1 racer, an exciting shot for any car lover. You can see it all for yourself in the video below. And if you’re interested in getting your family its own Nissan, stop into Mitchell Nissan today!

Nissan commercial for the “Big Game” Will Celebrate Dads

In today’s YouTube world, we get the chance to watch videos like never before. This includes commercials. As such, many advertisers have already released their Super Bowl ads online, but Nissan doesn’t want to spoil the surprise.

Nissan Commercial for the “Big Game”

After a 20 year absence from the Super Bowl, Nissan will celebrate dads in a commercial. Ahead of the big game, Nissan teamed up with popular YouTube stars to show how fun dads, moms, and families can be using the hashtag #withdad.

One of these teasers was created by Roman Atwood. He filled his house with colorful plastic balls to turn it into a ball pit and put a trampoline in the living room. Then, his kids and some of their friends got to have an adventurous day jumping and playing.


Other YouTube creators in the campaign include Epic Meal Time, Convos with My 2-year Old, and Dude Perfect.

“It’s amazing to think that YouTube didn’t exist the last time Nissan ran a Super Bowl ad,” said Jim Casali, Head of Industry, Automotive for Google, in a statement. “It’s great to see them leading the charge this year with a digitally savvy approach, working with these talented YouTube creators and using the YouTube platform to extend both the reach and life of their Super Bowl campaign.”

After seeing what Nissan did with just their pre-game activities, we can’t wait to see what the actual Nissan Super Bowl commercial will be.

Did you watch the “big game”?

200-Mile Range Nissan LEAF Teased at Detroit Auto Show

200-mile range Nissan LEAF coming
Plans to create a 200-mile range Nissan LEAF have been announced.

The world’s most popular electric vehicle is going to get even more powerful. According to Nissan, the Nissan LEAF EV is on track to eventually receive a variant that can travel up to 200 miles off one electric charge.

To do this, Nissan plans to use lithium-ion battery technology in entirely new ways than before, which would bring the Nissan to its 200-mile charge goal without adding to the car’s curb weight.

Nissan LEAF Advancement

200-mile Range Nissan LEAF ComingWhen the Nissan LEAF was first introduced, it was able to achieve 73 miles on a single charge, making this new number seem all the more impressive. We have faith in Nissan, who continually tops themselves in terms of electric vehicle technology.

This news comes courtesy of a Nissan executive who spoke with reporters at the North American International Auto Show in Detroit earlier this month.

Until we know more about the 200-mile range Nissan LEAF, visit us at Mitchell Nissan to find a new Nissan model for you this year. We have vehicles like the Altima, Rogue, Pathfinder, and more for you to choose from.

The Next-Generation Nissan Titan: Homegrown and Top-Hauler

The most significant (video) book in truck history is being written as we speak. It’s about the next-generation Nissan Titan and the automaker just released the second chapter.

Truckumentary: Next-Generation Nissan Titan

For this chapter, Rich Miller, director of product planning for Nissan, goes into detail about the Titan’s American roots. The truck is manufactured in Canton, Mississippi, where Miller says, “They know how to build trucks.” One of the powertrains for the Titan is put together in Tennessee and the Cummins diesel is manufactured in Columbus, Indiana. Why the localization in the States?  “Because that’s where the expertise is for fullsize trucks.” 

Speaking more about the Cummins diesel option–which is probably what’s got people most excited about the new Nissan Titan–Miller likes its power. As he says, when towing the most challenging of loads, the Titan Cummins is “always wanting to give you more when you ask for it.”

If you didn’t believe Nissan, and specifically Rich Miller, is serious about trucks, you should know that he likes to hold impromptu focus groups in grocery store parking lots.  That’s right.  He’s been known to confront truck owners to talk about their trucks and informally gain some insight into mind of a truck owner.

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