Commemorating Veterans with Nissan Project Titan

Nissan Project Titan
The Nissan Titan was customized and outfitted for the Alaskan wilderness.

In order to commemorate Veterans Day, Nissan paid special tribute to the United States Armed Forces by collaborating with the Wounded Warrior Project on a short film. Here at Mitchell Nissan, we’re glad to be associated with an automaker that cares about giving back.

Available digitally on Hulu, Xbox Live, and the Nissan YouTube Channel, the film—titled Nissan Project Titan—focuses on two veterans, David Guzman and Kevin McMahon, travelling through the Alaskan wilderness. Outfitted with a customized Nissan Titan truck, the veterans were able to venture into the rugged wilderness on the ultimate adventure.

“When David Guzman and Kevin McMahon set out on this adventure, it was our goal to capture the excitement in a way that would truly represent the enthusiastic spirit of these American heroes alongside one of the toughest trucks on the planet,” said Fred Diaz, Senior VP of Nissan Sales & Marketing and Operations.


Although Guzman and McMahon encountered harsh weather conditions and difficult terrain, their training—paired with the specially equipped Titan’s capability—was enough to push through several obstacles. For more information about the project, visit the Project Titan news page.

New Spot for GT Academy Reality Show is Fun Prank

If you’ve never seen the GT Academy reality show, allow us to enlighten you. The show is focuses on Nissan Motorsports, and November 7th saw the premiere of its fourth season airing on Spike TV. To promote the show, Nissan released a video showing how a simple test-drive can turn into something spectacular and unexpected.

We see a number of different fans get behind the wheel of a 2015 Nissan 370Z Nismo. Everything indicates that it’s a normal test-drive, and the host is in the passenger seat is making mundane conversation.

GT Academy reality show prank

They come upon a construction zone, and that’s when the test-drivers begin to get suspicious. A construction worker orders them to come to a complete stop. A pit crew runs over to change the tires on the 370Z (presumably to performance tires) and two competitors pull up in their own 370Zs, one on each side of the test-driver, aggressively revving their engines.

Suddenly, a gigantic theater screen is unveiled in front of the racers, and without hesitation, the host counts down to 1 and the race is on! The 370Z becomes a video game controller. It’s funny to see how easily the test-drivers go along with the craziness and how much fun they while doing it!

Visit Mitchell Nissan and test-drive a Nissan today!

2015 Nissan Pathfinder Pricing Announced, On Sale Now

2014 Pathfinder - 2015 Nissan Pathfinder pricing
2014 Nissan Pathfinder – images of the 2015 model coming soon!

The Nissan Pathfinder is back for the 2015 model year with new features you’ll love and pricing that will seal the deal.

2015 Nissan Pathfinder Pricing

2015 Nissan Pathfinder pricing starts at an affordable $29,510 for the full-size SUV’s base level, not including the $885 destination and handling charge. Add 4WD to the same base trim and the starting price moves to $31,200.

New for 2015, the SUV features six exciting exterior colors—Java Metallic, Midnight Jade, Gun Metallic, Glacier White, and Pearl White—for a total of nine color options. The 2015 model also offers a Family Entertainment Package with a dual headrest 7.0-inch DVD system, Around View® monitor for SL and SL Premium trims, and a standard Dual Panorama Moonroof for the Premium level.

As is its custom, the Pathfinder is equipped to comfortably move you and up to 6 additional passengers powered by its 3.5-liter V6 engine and churning out 260 horsepower while offering the best fuel economy in its class.

Here at Mitchell Nissan, we expect the 2015 Nissan Pathfinder will once again be a crowd favorite.

Nissan Titan Replacement to Debut at North American International Auto Show

It’s been a long time coming, but the Nissan Titan replacement will finally make its debut at Detroit’s North American International Auto Show in January of 2015, hitting markets later on during the year. The Titan will join a segment ridden with successful big trucks, and it will have to be able to hold its own in order to truly make a name for itself.

Nissan Titan replacement
What will become of the 2014 Nissan Titan?

Nissan Titan Replacement

The Nissan Titan replacement will debut four years after it was supposed to, but USA Today says that brands like Toyota have also taken a lot of time to make sure their vehicle was just right. “Toyota took years to get its Tundra right, evolving it from the small, underpowered T100 that it sold 1993-1998. Its replacement, the almost-big-enough Tundra, was sold from 2000 to 2006.”

Nissan Tundra

It was not until 2007 that the larger Tundra really caught on. Close to 10,000 Tundra trucks are sold each month compared to the Titan’s 1,000 units a month. Fingers crossed that the Nissan Titan replacement increases sales and makes for a new successful full-size pickup out on the market!

Get your own Titan in 2015 from us at Mitchell Nissan!

Nissan Stands Out Among Best Global Brands

Nissan Versa Note - Best Global Brand
Innovative vehicles like the Nissan Versa Note contributed to Nissan ranking as a Best Global Brand.

Interbrand, the world-leading brand consultancy, has ranked Nissan 56th in its annual Best Global Brands Study, up from 65th last year. Nissan was complimented for its strong financial performance, product portfolio, and leadership position among electric vehicles.

The Best Global Brands Study aims to report on the world’s most valuable brands by looking at the ongoing investment and management of brands as a business asset. It takes into account financial performance, the strength of the brand, and the role the brand has in the consumer’s purchase decision process.

Nissan LEAF - Best Global Green Brand
The Nissan LEAF, the world’s best-selling 100% electric vehicle, helps Nissan be a global leader in zero-emissions mobility.

Earlier this year, Nissan was also ranked fourth in Interbrand’s Best Global Green Brands report. Nissan’s leadership in electric vehicles is powered by the Nissan LEAF, the world’s best-selling 100% electric vehicle. Thanks to the LEAF, Nissan is also a global leader in zero-emissions mobility.

“Brand power is a key indicator of the health of the Nissan business and a major driver of the company’s growth,” said Roel de Vries, Nissan Corporate Vice President and global head of Marketing and Brand Strategy. “We are pleased to see a 23 percent increase in brand value from last year—nearly doubling Nissan’s brand value since its inaugural appearance on the list in 2011—and recognition as a “top” riser in the study.”

Would you like to check out one of Nissan’s innovative vehicles for yourself? We can make that happen! Visit us at Mitchell Nissan in Enterprise to take one of our vehicles for a test drive.

AAA Calls In-Car Voice Commands Distracting

Hands-free isn't enough: In-car voice commands distracting
Distracted driving is distracted driving, even when using hands-free technology

Just because you have your hands on the steering wheel and eyes on the road, doesn’t mean you’re 100 percent focused—at least, according to new study by AAA. The study found in-car voice commands distracting—at least, in certain situations. The voice recognition software which is often used as a safe alternative to handheld devices can still divert a driver’s attention.

We think it’s important to take a moment to point out the obvious: multi-tasking in any form causes some level of distraction. Whether it’s yelling at your kids in the backseat, following GPS directions (and arguing that the GPS is obviously wrong), or using in-car voice commands, any activity you do while driving will be a distraction. The question becomes how distracting that activity is.

In-car voice commands distracting
Lets keep that family safe

It all comes down to the cognitive workload demanded by each activity. According to AOL Autos, the study found that “simple, single-task car commands for operations like changing the radio station caused minimal increases in workload, about the same as listening to an audio book. Composing information using speech-to-text technology was more burdensome, and using menu-based functions caused a high level of cognitive workload.”

AAA’s study found that drivers find voice recognition systems that don’t understand the driver’s commands to be frustrating and incredibly distracting. We can all agree that “call mom” does not mean “call Mary.” A series of tests were performed in an effort to see which systems were the most distracting, and Apple’s Siri tested as the most distracting voice recognition system. Sorry, Siri—but you don’t seem to hear us.

Here at Mitchell Nissan, we recommend you avoid dropping your guard just because you’re using a hands-free system. Instead, try to be extra cautious and aware of the distractions that these systems impose, and know when to call it quits while in the car. That phone call to mom might just need to wait until you can pull over. But remember, risk is all relative.

Nissan Helps Famous Graffiti Artist Tell London to Keep it Clean

The Nissan LEAF powers the work of Famous Graffiti ArtistHe calls himself Moose, and he’s a reverse graffiti artist. You might not have heard of reverse graffiti before, but that’s because Moose actually invented the artistic medium, which consists of using jets of pressurized water to clean city surfaces, making beautiful and clean art out of the blank walls left behind. Nissan loves Moose’s work, so they recently asked him to paint a big mural in London, powered only by the Nissan LEAF.

Moose’s mural of the London skyline is visible at a subway station in London, and Nissan hopes people come out in droves to see it—and also that they commit to EV driving afterwards. Here’s Moose himself on the importance of this project: “My whole ethos is about highlighting the amount of pollution we endure daily using a very positive harmless method that never fails to ask questions about what we accept and what we shouldn’t accept in our environment. For these reasons I was keen to be involved in this project. Electric cars and alternative fuelling systems provide the brightest future we’ve ever known in the history of the automotive industry in terms of protecting our environment. It’s a pleasure to be given the opportunity to create public art in this way, and I’m very pleased with the iconic simplicity of the mural and its message.”

Here at Mitchell Nissan, we’re happy to be part of a brand that puts such a big focus on our planet’s future instead of only thinking about the bottom line. But how’s this for a bottom line: our vehicles are simply the best, and we’re waiting for you to come find that out for yourself. Come join the EV revolution today.

The First US Nissan GT-R Nismo® has Been Delivered

The very first U.S. Nissan GT-R Nismo® has been delivered to a man in North Carolina. With 600 horses this machine is just plain fast. Matt McCulloh was the lucky recipient of the first US GT-R and he was more than happy. McCulloh has been an avid Nismo® enthusiast for years and even started one of the top forums on Nismo® information.

Jess Simmons (Nissan Marketing) showed up with the GT-R to shake McCulloh’s hand and even refurnished his garage in Nismo® gear.

The Nismo® name has been established in racing for a long time. In 2014 Nissan did the unexpected and brought it to the streets. The Nissan GT-R Nismo® brings exceptional handling and speed at your fingertips.

First US Nissan GT-R Nismo®
Black Opal Variant of the Nissan GT-R
The Nissan GT-R Nismo® is made in a factory 60 miles north of Tokyo. Even though it’s built in a factory this car is anything but mass produced. There is a total of four Master Craftsman that are able to make the engine that goes inside. Each engine is crafted by a single Takumi (master craftsman) and the engine bears a plaque with their signature.

As of today the Nissan GT-R Nismo® is sold out in America, but we here at Mitchell Nissan carry a bevy of other great Nissan vehicles.

Nissan Utility Combines the Best of the Leaf and Frontier

Nissan LEAF - from half of the electric utility
Find out more about the Nissan LEAF

Pickup trucks are more popular in the United States than in any other country, so it’s surprising that ‘utes’ aren’t more widespread here—or even really known, at that.

Frontier - back end of the Nissan Utility
Find out more about the Nissan Frontier

What’s a ‘ute’, you might ask? It’s short for ‘utility’, and is used to describe a car with a pickup bed. Most truck enthusiasts argue in favor of their utility, and car enthusiasts argue in favor of their superior driving dynamics. A ute marries both together.

We don’t have any utes at Mitchell Nissan, but that might change in the future; Nissan has announced its very own car-based pickup—Sparky, the world’s first Leaf Frontier.

LEAF + Frontier = Crazy Good Nissan Utility

The Nissan utility combines the best of the Leaf and Frontier: an all-electric, nimble drivetrain with a spacious pickup bed in the back. It’s a crazy design, but it actually looks pretty cool and could have a number of useful applications. Check out the video about it below!

“We tried to keep it a secret and be exciting for everybody,” said Nissan’s Roland Schellenberg. “But we have visitors and they come and they see that truck and they go straight to ‘What is it?’ and they start looking at it, and it makes great conversation.”

Nissan Sponsors “National Drive Electric Week”

The Nissan LEAF during National Drive Electric Week
The star of National Drive Electric Week – the Nissan LEAF

Nissan was the exclusive automotive sponsor of National Drive Electric Week, celebrated this year from September 15th through 21st. In celebration of the event, Nissan was involved in more than 130 grassroots events world-wide. This sponsorship a natural fit for the automaker, with more than 60,000 U.S. consumers currently driving the electric Nissan LEAF.

“With more than 60,000 US sales and 50% market share among pure EVs this year, Nissan is the natural sponsor of National Drive Electric Week,” said Toby Perry, Nissan’s director of Electric Vehicle Marketing. “At events across the country, drivers of Nissan LEAF and other electric cars will get together to spread the word about the benefits of driving electric – lower operating costs, zero tailpipe emissions, and they are just fun to drive.”

About National Drive Electric Week

National Drive Electric Week started in 2011 as “National Plug In Day,” a series of local events aimed at spreading the word about plug-in vehicles. The annual event is organized by Plug In America, Sierra Club and the Electric Auto Association. In 2013, more than 35,000 people participated at 100 gatherings across the country.

Nissan LEAF owners love their LEAFs – and aren’t afraid to say so.  LEAF sales are up 34 percent this year, mostly due to customer advocacy. “LEAF owners have become our most effective marketers. Their enthusiasm for their LEAF and its benefits drives family, friends and co-workers to consider and purchase one for themselves,” said Perry. “This has a viral effect, where one LEAF sale in a neighborhood or office often triggers several additional sales.”

Here at Mitchell Nissan, we can’t wait to show you everything the eco-friendly LEAF has to offer. Stop by to test drive one for yourself!

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