Mitchell Nissan Blog

Enterprise & Dothan, AL's Premier New & Used Nissan Dealer!

Mitchell Nissan Blog - Enterprise & Dothan, AL's Premier New & Used Nissan Dealer!

You Serve, You Save: Military Pricing At or Below Dealer Invoice

Special Military Pricing At or Below Dealer Invoice Now Through April 30

Here at Mitchell Nissan, we want to show some extra appreciation for America’s heroes this month by offering special pricing through Nissan’s Vehicle Purchase Program.

Now through the end of April, all active, reserve, retiree, and veteran U.S. military personnel can purchase a new Nissan vehicle at or below Dealer invoice pricing. You serve, you save.

There is no discount great enough to truly thank the men and women that serve and have served our country, but we hope that this promotion will help get some deserving folks into new, high-quality Nissan vehicles.

For more information regarding pricing and how to take advantage of the current military pricing below Dealer invoice, please call us at (888) 806-1252. You can check out our lineup of new Nissans on our website, but for more details on this special pricing, call or come see us here in Enterprise. Our friendly, highly-trained, and professional sales associates are ready to provide you with a no-hassle, pleasant, and comfortable car-shopping experience. Stop in before the month is over!

All-New 2015 Nissan Murano Teaser

2015 Nissan Murano Teaser Gives Us a Glimpse of the All-New Design Ahead of New York Auto Show

The New York International Auto Show is right around the corner, and as always, we’re expecting big and beautiful things from our favorite carmaker. And for one of those things, we don’t even have to wait for a sneak preview. Nissan has given fans a 2015 Nissan Murano teaser, and while it might not be much of a preview, it gets us excited nonetheless!

The video below is a super short nine seconds long, but it gives us a glimpse of the 2015 Murano’s futuristic, angular headlights and may or may not hint at a possible floating roof effect. We’ll just have to wait until April 16 when the New York Auto Show kicks off to know for sure!

Check out the video below, and then do your best to be patient. Rest assured that we’ll be updating you all here on the blog once all the festivities are under way in New York. As always, we’re expecting the best of Nissan innovation and design to be on display!

Nissan Envisions Dealerships of the Future

Nissan Looking to Change Dealerships of the Future with New Retail ConceptHere on the Mitchell Nissan blog, we’ve discussed Nissan’s Autonomous Drive technology which is the foundation of the self-driving cars of the future. Nissan, as a brand, is known for its innovation and forward-thinking attitude. Now, the carmaker is envisioning dealerships of the future by testing out its Nissan New Retail Concept.

The concept is simple – maybe even overly simple. Nissan is toying with the idea of ridding dealerships of essentially everything except for the people and the cars. This means no more reception desks, no more cubicles or offices, and no more desks in general. The Nissan New Retail Concept is the brand’s effort to further improve the dealership experience for prospective car buyers.

Koen Maes, Nissan Europe’s Vice President of Customer and Retail Experience, explained “The whole idea of taking a shopper – male or female – back into a room to finalize the dael is threatening. We want to get away from that.”

At Michell Nissan, we do our very best to provide our customers with a comfortable, hassle-free, and honest car-buying experience. We confess it’s hard to imagine dealerships of the future being completely void of desks, but we’re interested to hear more about Nissan’s concept as the brand continues to test it out. What do you think of the Nissan New Retail Concept?

The 2014 Nissan Rogue Scores Highest Rating for Safety

2014 Nissan Rogue

If ever a vehicle could “crash well,” the 2014 Nissan Rogue just proved its ability to do so. The small SUV received a Top Safety Pick+ rating from the Insurance Institute for Highway Safety, the highest rating possible.

The national organization evaluates vehicles’ responses to moderate front, side, roof strength, head restraint, and small overlap front crash tests. This year’s test also required vehicles to be graded on their front crash prevention capabilities.

For the first time, the all-new 2014 Nissan Rogue offers forward collision warning technology, which helped to secure its Top Safety Pick+ rating.

We at Mitchell Nissan are pleased with these results that show an improvement over the last generation model, which is currently still in production as the Rogue Select.

Above and beyond the IIHS’s testing requirements, the 2014 Rogue provides the Nissan Safety Shield, which is a collection of technologies dedicated to keeping passengers safe. In addition to the Forward Collision Warning, some of the available technologies included in the shield are Blind Spot Warning, Lane Departure Warning, and Moving Object Detection.

Please don’t hesitate to contact us for more information on how the 2014 Nissan Rogue works to keep you and your loved ones safe.

Nissan’s Innovative Smart Rearview Mirror

Continuing its history of innovative camera use in vehicles, Nissan has introduced the world’s first LCD (liquid-crystal display) rearview monitor.

Nissan introduced the Smart rearview mirror in March during the 2014 Geneva Motor Show.  The mirror’s first road test will be in June 2014 when Nissan’s ZEOD RC (a hybrid electric racing car) competes in the 24 Hours of Le Mans.

Check your blind spots

Nissan’s Smart rearview mirror is designed for increased traffic safety, allowing drivers to switch from traditional rearview mirror mode to a live stream of the traffic conditions behind you. The benefits:

  • Provides clear rearward visibility using high-resolution cameras allowing the driver an unobstructed view of blind spots, rear flanks, and other traffic conditions
  • Using the existing rearview mirror as the display allows a wider field of vision than traditional display screens
  • The image processing program will greatly reduce or altogether eliminate glare from your taillights or headlights of the car behind you

Driver’s preference

With the flip of a switch, the driver can easily change displays between the rear-facing LCD monitor and traditional rearview mirror.

Will it help me get spinach out of my teeth or see around my freakishly tall brother-in-law?

With the ability to switch from traditional mirror to rearview monitor, a driver will be able to check their appearance or see into the back seat but also change the display to see past backseat passengers or cargo.

See the new Smart rearview mirror in action:

I want it. 

We all do, but we have to be patient.  Nissan plans to offer the new Smart rearview mirror as a dealer option this spring for the Japanese market, but the rest of us will likely be waiting until 2015.  Stay tuned here at Mitchell Nissan!

Looking Forward to the 2016 Nissan Titan

2016 Nissan Titan to Debut January of 2015

We’re only a couple months into 2014, but we all know how fast-paced and forward-thinking the automotive industry is – meaning that a few months into one year means already looking forward to the next couple of model years. Automotive brands are already debuting and cranking out 2015 models, and there’s even talk of what the 2016 model year will bring. Nissan is no exception here as the carmaker has discussed its plans to unveil the 2016 Nissan Titan at the Detroit Auto Show in January of next year.

Nissan North American’s senior VP, Fred Diaz, explained that the brand hopes (and feels confident) that the newly-redesigned 2016 Nissan Titan “will get [Nissan] into 93 percent of the market segment.”

So what can we expect from the new and improved Titan for the 2016 model year?

For starters, Nissan will add a regular cab and new engine options—three powertrains available, according to Edmunds including a V6, diesel V6, and a V8. Additionally, we’re sure that we can expect the latest and greatest of Nissan technology to be present in the 2016 Titan. Enhanced safety features will probably be in-tow as well. We don’t have too many details yet, but we’ll be on the lookout for more talk of the next-gen Titan.

Until then, make sure to come by and see us at Mitchell Nissan, and experience the Nissan trucks we have in stock!

Next Nissan Juke to Boast More Striking Design

Next Nissan Juke Version to Be Even More Striking than Current Juke and Juke NISMOThe Nissan Juke touts one of the most polarizing designs of any car on the road. People either love the funky, unique styling, or they hate it. Here at Mitchell Nissan, we love it because we know that it’s important to stand out among the crowd. Life is short – why blend in?

Well, Nissan must agree with us on this one because the next Nissan Juke, according to the brand, will show off an “even more striking design.” With solid sales numbers to back up its success, we’re not surprised that Nissan is giving its trendy CUV a fun facelift as opposed to airing on the side of caution and taming it down.

The Geneva Motor Show is set to begin next week, and the next Nissan Juke will be unveiled. Nissan plans to capitalize on the popularity of social media by revealing bits and pieces of the Juke all over the digital world before its big debut in Geneva.

Be on the lookout for the next Nissan Juke, and stay up to date with us here on our blog!

Automotive Science Group Names LEAF Cleanest Production Vehicle in US

Nissan LEAF Named Cleanest Production Vehicle in the CountryThe Automotive Science Group (ASG) recently sought to determine the cleanest production vehicle in the U.S. To do so, the ASG tested over 1,300 cars across nine different categories, deeming their methodology and calculations “wildly complex.” The end result, however, was not complicated or surprising to us: the 2014 Nissan LEAF is the cleanest production vehicle in the country.

Fuel economy, although very important when ranking the green quality of a car, was just one of many factors the ASG took into consideration in their evaluations. The ASG also considered things like production materials and the end-of-life processing of the various cars.

Everything about the LEAF screamed, “clean.” With just under 85 miles of all-electric range and its Eco-friendly zero emissions mission, the Nissan LEAF is the embodiment of the brand’s commitment to bettering our world. The LEAF doesn’t only drive green, but it’s manufactured in a way that is as easy as possible on our environment.

The ASG named the LEAF the cleanest production vehicle, and it also nodded to the mid-size EV by giving it awards for Best All-Around Performance, Best Environmental Performance, and Best Social Performance.

Make a decision that you can feel good about, and come see us to test drive one of the many environmentally-friendly cars in the Nissan lineup today.

Happy Valentine’s Day from Mitchell Nissan

Happy Valentine's DayWe want to wish all of our customers, family, friends, and Enterprise neighbors a Happy Valentine’s Day! We love that you stay up to date on all things Nissan with us here on the Mitchell Nissan blog, and we hope you’ll continue to check back weekly to see what’s new in our world.

We know that love is important, and that special person in your life is deserving of something equally as special for Valentine’s Day. If you’re stumped but really want to sweep them off their feet, then come see us. We have a huge selection of new and used cars at competitive prices, and we always do our best to make our customers feel like family.

Nothing is more important to us than our customers. We strive to make the buying experience one that you’ll easily fall in love with. No hassles, no pressure – our friendly staff is professional and honest, and we want to help you make the best decision for you and your loved ones!



Frontier Diesel Runner Concept Storms Chicago

Nissan Frontier Diesel Runner Concept at Chicago Auto Show

America loves its pickup trucks. Trucks have been steadily growing in popularity over the last year or so, and the pickup segment is becoming more and more competitive. In particular, the midsize pickup category has really started to… pick up. (Forgive us for the shameless use of an all-too-easy pun.)

Consumers are more aware of the fact that they don’t have to sacrifice fuel economy for functionality. It’s no surprise that General Motors threw its hat in the ring with the Colorado and Canyon midsize trucks. The focus on fuel efficiency and cost consciousness has driven automakers to embrace not only smaller-sized trucks but also the idea of diesel engines.

Nissan Frontier Diesel Runner Concept at Chicago Auto ShowHere’s where Nissan comes in. Last week during the media days of the Chicago Auto Show, our favorite carmaker decided to remind the world that it does indeed make trucks by unveiling its Frontier Diesel Runner Concept.

Powered by a 2.8-liter Cummins diesel engine that pumps out 200 horses and provides over 350 lb-ft. of torque, the Frontier Diesel Runner Concept commanded attention in “Matte Silver” and “Arrest Me Red” body paint.

Senior vice president of Nissan Sales and Marketing explained the reasoning behind creating the Frontier Diesel Runner Concept: “Frontier continues to be a huge success story for us, with more than 60,000 units sold in 2013. Nissan has always valued the midsize pickup truck segment, and with this technical study project, we are looking to explore what is possible for the next-generation Frontier.”

Not surprisingly, the unveiling of the Frontier Diesel Runner Concept was accompanied by approving and enthusiastic reactions from those in attendance at the Chicago Auto Show.

We’ll be keeping our fingers crossed that a future generation Frontier will benefit from the Concept’s Cummins diesel engine and styling! Be sure to check out our gallery above with exclusive photos courtesy of The News Wheel!