Nissan Sales in the U.S. Drive Huge Brand Growth in 2014

Nissan posted huge sales growth in 2014, and much of that increase came from Nissan sales in the U.S. specifically during the 2014 sales year. The company posted a huge net profit of more than 23%, which gave the brand an overall 3.2 billion dollar profit for the first nine months of the year.

The introduction of the 2015 Nissan Murano crossover helped drive Nissan Sales in the U.S.
The introduction of the 2015 Nissan Murano crossover helped drive Nissan sales in the U.S.

Across the globe, Nissan sold 3,835,000 vehicles in the first nine months of 2014. This marks a 4.4% increase over 2013.

“Nissan delivered solid financial results in the first nine months of the fiscal year, reflecting rising U.S. sales of our latest models and a normalizing yen-dollar exchange rate,” said Carlos Ghosn, president and chief executive officer. “We anticipate good full-year results as our product offensive and positive momentum in North America and Western Europe offsets volatility in other markets. Given these trends, along with the continuing impact of currency movements and cost controls, we are today revising upward our full-year financial forecast.”

Nissan’s sales in the U.S. should continue to be strong this coming year. Here at Mitchell Nissan, we’ve got all kinds of vehicles that lead their segments, from electric vehicles like the LEAF to full-size trucks like the Nissan Titan. We can’t wait to improve our sales in 2015 and make even more converts to the Nissan way!

Nissan Super Bowl Commercial Lengthened to 90 Seconds

The 2015 Maxima is featured at the end of the  Nissan Super Bowl Commercial
The 2015 Maxima is featured at the end of the Nissan Super Bowl Commercial

The Super Bowl has come and gone, and while many Seahawk fans are up in arms about the outcome, there is no denying that the Nissan Super Bowl commercial definitely took the trophy. After much anticipation, the Nissan #withdad campaign went off with a ban, particularly because the Japanese automaker opted for a 90-second spot instead of a 60-second one.

Nissan Super Bowl Commercial

With a specific focus on fathers—and what they do for their family—the commercial highlights the life of a racecar-driving father who must balance work and his family. Set to the always heartwrenching song, Cat’s in the Cradle by Harry Chapin, the spot shows the father’s efforts to provide for his family—even though it means missing some of his new son’s most important milestones.

Throughout the clip, Nissan debuts the first official glimpse of the GT-R LM Nismo LMP1 racer, an exciting shot for any car lover. You can see it all for yourself in the video below. And if you’re interested in getting your family its own Nissan, stop into Mitchell Nissan today!

Nissan commercial for the “Big Game” Will Celebrate Dads

In today’s YouTube world, we get the chance to watch videos like never before. This includes commercials. As such, many advertisers have already released their Super Bowl ads online, but Nissan doesn’t want to spoil the surprise.

Nissan Commercial for the “Big Game”

After a 20 year absence from the Super Bowl, Nissan will celebrate dads in a commercial. Ahead of the big game, Nissan teamed up with popular YouTube stars to show how fun dads, moms, and families can be using the hashtag #withdad.

One of these teasers was created by Roman Atwood. He filled his house with colorful plastic balls to turn it into a ball pit and put a trampoline in the living room. Then, his kids and some of their friends got to have an adventurous day jumping and playing.


Other YouTube creators in the campaign include Epic Meal Time, Convos with My 2-year Old, and Dude Perfect.

“It’s amazing to think that YouTube didn’t exist the last time Nissan ran a Super Bowl ad,” said Jim Casali, Head of Industry, Automotive for Google, in a statement. “It’s great to see them leading the charge this year with a digitally savvy approach, working with these talented YouTube creators and using the YouTube platform to extend both the reach and life of their Super Bowl campaign.”

After seeing what Nissan did with just their pre-game activities, we can’t wait to see what the actual Nissan Super Bowl commercial will be.

Did you watch the “big game”?

200-Mile Range Nissan LEAF Teased at Detroit Auto Show

200-mile range Nissan LEAF coming
Plans to create a 200-mile range Nissan LEAF have been announced.

The world’s most popular electric vehicle is going to get even more powerful. According to Nissan, the Nissan LEAF EV is on track to eventually receive a variant that can travel up to 200 miles off one electric charge.

To do this, Nissan plans to use lithium-ion battery technology in entirely new ways than before, which would bring the Nissan to its 200-mile charge goal without adding to the car’s curb weight.

Nissan LEAF Advancement

200-mile Range Nissan LEAF ComingWhen the Nissan LEAF was first introduced, it was able to achieve 73 miles on a single charge, making this new number seem all the more impressive. We have faith in Nissan, who continually tops themselves in terms of electric vehicle technology.

This news comes courtesy of a Nissan executive who spoke with reporters at the North American International Auto Show in Detroit earlier this month.

Until we know more about the 200-mile range Nissan LEAF, visit us at Mitchell Nissan to find a new Nissan model for you this year. We have vehicles like the Altima, Rogue, Pathfinder, and more for you to choose from.

The Next-Generation Nissan Titan: Homegrown and Top-Hauler

The most significant (video) book in truck history is being written as we speak. It’s about the next-generation Nissan Titan and the automaker just released the second chapter.

Truckumentary: Next-Generation Nissan Titan

For this chapter, Rich Miller, director of product planning for Nissan, goes into detail about the Titan’s American roots. The truck is manufactured in Canton, Mississippi, where Miller says, “They know how to build trucks.” One of the powertrains for the Titan is put together in Tennessee and the Cummins diesel is manufactured in Columbus, Indiana. Why the localization in the States?  “Because that’s where the expertise is for fullsize trucks.” 

Speaking more about the Cummins diesel option–which is probably what’s got people most excited about the new Nissan Titan–Miller likes its power. As he says, when towing the most challenging of loads, the Titan Cummins is “always wanting to give you more when you ask for it.”

If you didn’t believe Nissan, and specifically Rich Miller, is serious about trucks, you should know that he likes to hold impromptu focus groups in grocery store parking lots.  That’s right.  He’s been known to confront truck owners to talk about their trucks and informally gain some insight into mind of a truck owner.

New Titan Diesel Designed to Look Like a Warrior

2014 Nissan Titan - 2016 new Titan Diesel
2014 Nissan Titan – getting a new look and new powertrain

Who put the glad in gladiator? Well, it just may be Nissan, with a new 2016 Titan that is designed to resemble the muscular strength of timeless warriors.

New 2016 Nissan Titan

At the 2015 North American International Auto Show in Detroit, Nissan debuted a completely new look for the Titan. The idea was to invoke the same power that the name ‘Titan’ implies. Nissan’s San Francisco design center focused on the stately forms of NFL players and Roman gladiators when they were creating new lines for the Titan. The front fascia of the new Titan was actually inspired directly from a gladiator’s iron mask.

 New Titan Diesel

The Titan also has plenty of power to back up the message of the new muscular exterior. The engine is all-new, pushing 310 horsepower from a V8 Cummins 5-liter diesel engine. The Titan is now a heavy-duty powerhouse ready to be put to work.

The new Titan diesel offers rippling muscles on both the outside and under the hood. We can’t wait to see this kind of power in action at Mitchell Nissan. Stay tuned to our Facebook page for more updates on the 2016 Titan.

Nissan Previews Upcoming Concepts at Tokyo Auto Salon

Nissan has announced its lineup for the upcoming Tokyo Auto Salon, which will include several new concepts and performance vehicles.

Nissan at  the 2015 Tokyo Auto Salon

The most striking will be the Juke Personalization Advanced Concept and the e-NV200 Sports Utility Gear concept, which will sport hot black and gold exterior colors with unique alloy wheels—black, for the Juke.

Also at the show will be a Fairlady Z / 370Z NISMO equipped with numerous performance parts, including Recaro seats, an aerodynamic body kit, and other parts as of yet undisclosed.

Nissan Juke NISMO from the NAIAS show in 2014 - what's next for the Juke at the Tokyo Auto Salon?
Nissan Juke NISMO from the NAIAS show in 2014 – what’s next for the Juke at the Tokyo Auto Salon?

The one we’re looking forward to the most at Mitchell Nissan, though, is the Juke Nismo RS, which will get even more performance improvements with an upgraded engine, retuned suspension, beefier brakes, a tweaked electric power steering system, and Recaro seats as well.

The 43rd Tokyo Auto Salon kicks off on January 9th. Stay tuned to Mitchell Nissan on Facebook and Twitter for all the latest details and car news!

Taxi of Tomorrow Program Will Start April 20, 2015

The Nissan NV200 is key to the Taxi of Tomorrow program in NYC
The Nissan NV200 is key to the Taxi of Tomorrow program in NYC

The plan to replace the Crown Vic taxis in New York City with Nissan’s NV200 is one that has been in motion for years, but now a date has finally been set.

On April 20, 2015, the Taxi of Tomorrow program will start, calling for most retiring taxis to be replaced with the new NV200 van. In the process, the air of New York City will become cleaner and the taxi fleet will become friendlier toward wheelchair users.

Nissan NV200 Electric Van and the Taxi of Tomorrow Program

More than 500 NV200 taxis are already in service in the Big Apple, offering key features such as standard traction control and Vehicle Dynamic Control, lights that alert other road users that taxi doors are opening, sliding doors to reduce the risk of getting struck by an unexpected opening door, and front and rear-seat occupant curtain airbags.

NV200 in use as Chicago taxi
NV200 in use as Chicago taxi

The van also provides a notable emphasis on driver comfort, customer satisfaction, and the environment with other features such as a Hearing Loop System for the hearing impaired, a driver-passenger intercom system, a proven and efficient 2.0-liter four-cylinder powertrain, and more.

The Nissan NV200 doesn’t just have to be a taxi, though. If the NV200 sounds like just the vehicle you need for your business, check it out at Mitchell Nissan!

Nissan, NBC, and Adam Levine Launch “Red Thumb Day” to Stop Texting and Driving

Reduce Car Crashes - Red Thumb DayThe U.S. Department of Transportation statistics show cell phones are involved in 1.6 million auto crashes each year. Those crashes result in half-a-million injuries and 6,000 deaths annually. In an effort to put a stop to texting and driving, Adam Levine has teamed up with Nissan and NBC to launch “Red Thumb Day”.

About Red Thumb Day

In a new commercial, Levine asked drivers to mark their thumbs red as a visual reminder to not text and drive. The idea was inspired by “Red Thumb Reminder,” a program created by Steve Babcock of EVB advertising. In addition, on the December 15th “The Voice” broadcast, Levine declared the following 24 hours “Red Thumb Day” and handed out Red Thumb Reminder Bands to the audience.


Though “Red Thumb Day” has come and gone, the campaign encourages drivers to continue to put the red bands to use. Mark your own thumb with anything you like—a red marker, string, rubber band—and next time you get in the car, think twice before you pull out the phone.

Stop Texting and Driving - Red Thumb Day
Stop that, already! #RedThumb

Red Thumb Reminder Bands are available at Mitchell Nissan (you know, if the marker thing isn’t up your alley). Get involved and help put a stop to texting and driving.

Use hashtag #RedThumb to join the movement via social media, and visit to learn more.

1 Billion Nissan LEAF Kilometers and Counting

1 billion Nissan LEAF kilometers
♪ ♬  Well, I would drive 1 billion kilometers… ♫ ♪♪

Step aside, Chevy Volt; there’s a new EV in town. The Nissan LEAF is quickly becoming one of the most popular EVs around—a fact which was made clear by Nissan’s recent announcement that its LEAF had reached a cool 1 billion total kilometers driven since its release four years ago. That totals 621 million miles, and adds up to a great deal of gasoline saved.

1 billion Nissan LEAF kilometers = 621 Million Miles

Owner celebrates 100000 all electric miles in Nissan Leaf
This owner celebrated 100,000 all-electric miles in his Nissan Leaf in December, 2013

Comparatively, the Chevy Volt recently announced it had reached 1 billion miles, but given that the Volt is a plug-in hybrid and the LEAF is all electric, some adjustments have to be made. The numbers even out to show that the Volt driven in all-electric mode reached some 629 million miles compared to the LEAF’s 621 million miles.

Both have been around for a similar period of time, but the LEAF has surpassed the Volt by being named the best-selling electric car in history, with 147,000 bought by consumers globally. When the next-gen Volt debuts in the next year or so with an extended range, we can expect that number to start rising significantly.

At Mitchell Nissan, we’re ecstatic to learn about the milestone of 1 billion Nissan LEAF kilometers. If you want to see this remarkable vehicle for yourself, stop by our showroom and take one out for a spin!

Enterprise & Dothan, Alabama's Premier Nissan Dealership