America loves its pickup trucks. Trucks have been steadily growing in popularity over the last year or so, and the pickup segment is becoming more and more competitive. In particular, the midsize pickup category has really started to… pick up. (Forgive us for the shameless use of an all-too-easy pun.)
Consumers are more aware of the fact that they don’t have to sacrifice fuel economy for functionality. It’s no surprise that General Motors threw its hat in the ring with the Colorado and Canyon midsize trucks. The focus on fuel efficiency and cost consciousness has driven automakers to embrace not only smaller-sized trucks but also the idea of diesel engines.
Here’s where Nissan comes in. Last week during the media days of the Chicago Auto Show, our favorite carmaker decided to remind the world that it does indeed make trucks by unveiling its Frontier Diesel Runner Concept.
Powered by a 2.8-liter Cummins diesel engine that pumps out 200 horses and provides over 350 lb-ft. of torque, the Frontier Diesel Runner Concept commanded attention in “Matte Silver” and “Arrest Me Red” body paint.
Senior vice president of Nissan Sales and Marketing explained the reasoning behind creating the Frontier Diesel Runner Concept: “Frontier continues to be a huge success story for us, with more than 60,000 units sold in 2013. Nissan has always valued the midsize pickup truck segment, and with this technical study project, we are looking to explore what is possible for the next-generation Frontier.”
Not surprisingly, the unveiling of the Frontier Diesel Runner Concept was accompanied by approving and enthusiastic reactions from those in attendance at the Chicago Auto Show.
We’ll be keeping our fingers crossed that a future generation Frontier will benefit from the Concept’s Cummins diesel engine and styling! Be sure to check out our gallery above with exclusive photos courtesy of The News Wheel!