Nissan accomplished another first when it took its one-of-a-kind glow-in-the-dark Leaf and drove it down the first ever glow-in-the-dark stretch of highway in Oss, Netherlands. Nissan created the glowing paintjob to remind people of the many drivers that use solar power to charge their electric-powered Leafs. Similar to a solar panel, the secret paint formula uses a non-toxic rare-earth element called Stontium Aluminate to produce a lasting luminescence for up to 8 hours.
The custom light-up Nissan Leaf was shipped to the Netherlands to drive the 600 meter section of N329 highway that is flanked by two phosphorescent stripes. The glowing lane-markers are the design of Daan Roosegaarde, whose idea for the road increases visibility while replacing the need for streetlights. The combination of these two energy-conscious concepts makes for some rather stunning photos. The historic ride is a victory-lap of sorts for Nissan to celebrate their EV sales figures in the Netherlands, which are up 313% over last year’s numbers.
While the glow-in-the-dark Nissan Leaf is unavailable for mass market, we at Mitchell Nissan still have a radiant line of Nissan products available to you, so be sure to come visit us soon!
Odds are, if you’re shopping for a car, you’re looking for something affordable and reliable. According to a recent edition of Kelley Blue Book (KBB), that’s exactly what you’ll find in the Nissan Rogue. The new model was named one of the most affordable AWD models on the market.
KBB’s list of the “10 Best AWD Vehicles Under $25,000” features the Rogue because of its advanced safety features, available third row seating, affordable sticker-price, and best of all, its handling. According to Nissan, the 2015 Rogue handling is among one of its best features thanks to Advanced Ride Control, Active Trace Control, and Active Engine Braking, as well as the innovative AWD system.
“Featuring Advanced Ride Control, Active Trace Control, and Active Engine Braking among many other features, with a premium look and feel, Rogue is a solid entry in the marketplace. We are ecstatic that the Rogue has been recognized by Kelley Blue Book.” said Dan Mohnke, vice president of Marketing Operations.
Not only does the Rogue have a low initial cost, but the cost-to-own is also low. It’s incredibly durable and gets 33 mpg highway. These are just two more reasons the Rogue is such a great buy.
The 2015 Nissan Sentra has been named a Top Safety Pick by the Insurance Institute for Highway Safety (IIHS), adding to the already excellent lineup of safe cars at Mitchell Nissan.
The Sentra did more than just the necessary in the crashworthiness evaluations, earning the highest possible score of “Good” in the moderate overlap front, side, roof strength, and head restraint tests.
It also received a “Good” rating in the small overlap frontal evaluation, one of the most difficult crash tests in the industry. In fact, a lower score of “Acceptable” in this test is still good enough to achieve the IIHS Top Safety Pick designation.
Standard safety equipment in the 2015 Sentra includes the Nissan Advanced Air Bag System, which boasts a veritable army of all the kinds of airbags you can imagine (dual-stage, roof-mounted, curtain, you name it); front seat belts with pre-tensioners and load limiters and adjustable upper anchors; a LATCH System for children; and all the usual vehicle stability systems like ABS, traction control, vehicle dynamic control, electronic brake force distribution, and more.
While snow isn’t too much of an issue here in Alabama, we couldn’t help but share Nissan’s latest (and ridiculously cool) invention, if, for nothing else, to tease our friends up north. The Nissan Juke Nismo RSnow is a stock Juke equipped with track systems instead of wheels, and this SUV is practically begging to take on the worst snow storm it can find.
Nissan engineers took a stock Nissan Juke, fitted some DOMINATOR Track Systems snow tracks to it, trimmed the fascias for extra clearance, and reprogrammed the torque-vectoring all-wheel drive system. Other than that, this is the same Nissan Juke you can find here at Mitchell Nissan.
The RSnow was originally created to support an ice-driving event in Lapland, Finland. Powering through 15 inches of snow on Finland’s frozen Uddjaur Lake was no problem for this beastly winter-mobile. In fact, Nissan claims that the Nismo RSnow’s 1.6-liter turbocharged engine can cruise at 50 mph in temperatures as low as -31 degrees F. Brrrr.
Watch the RSnow dominate the frozen tundra without hesitation for yourself in this video.
If you haven’t heard of the new Nissan Sway concept headed for the Geneva Motor Show, you’re in for a treat! Although the new concept is being built specifically for the European market, we’re still holding on to hopes that it will end up over here in the states.
Nissan hasn’t released a lot about the new hatchback, but from the looks of this teaser image at Autoblog.com, it will embrace Nissan’s newly designed grille and feature oversized wheels. The one thing Nissan has stated about the Sway is that they will be implementing the same “innovative design and radical thinking” that was poured into some other fan favorites, the JUKE and Qashqai.
We’re excited to get a full look at the new Nissan Sway concept at the Geneva Motor Show. The hatchback will officially be revealed during Nissan’s press conference scheduled for March 3rd at 11:30.
Stay tuned to Mitchell Nissan for more information about the new Sway concept, upcoming auto shows, and new model releases!
Nissan is using the Leaf to up the ante in marketing. It all has to do with the paint job. During the day, the Leaf’s paint looks normal. Unbeknownst to anyone walking by, the paint is absorbing the sun’s energy.
At night, the paint transforms the normal, everyday vehicle in a glow-in-the-dark Leaf for about 10 hours. This paint job is the equivalent to seeing a thousand lightning bugs in one place: crazy and very unlikely on the street.
Developed by Nissan Europe, the paint is made of an organic, very rare substance called strontium aluminate. It doesn’t hurt the environment and lasts 25 years. Think about that for a minute. When was the last time you saw a car made in 1990 with a brand new paint job? Unfortunately, Nissan has no plans to put the paint onto production models.
It seems the paint job is just a marketing ploy to promote charging at home via solar panels. Even so, our money is that there’s a niche that would pay out of pocket for a glowing car. Whether for production or public relations, the entire idea is pretty cool.
Nissan posted huge sales growth in 2014, and much of that increase came from Nissan sales in the U.S. specifically during the 2014 sales year. The company posted a huge net profit of more than 23%, which gave the brand an overall 3.2 billion dollar profit for the first nine months of the year.
Across the globe, Nissan sold 3,835,000 vehicles in the first nine months of 2014. This marks a 4.4% increase over 2013.
“Nissan delivered solid financial results in the first nine months of the fiscal year, reflecting rising U.S. sales of our latest models and a normalizing yen-dollar exchange rate,” said Carlos Ghosn, president and chief executive officer. “We anticipate good full-year results as our product offensive and positive momentum in North America and Western Europe offsets volatility in other markets. Given these trends, along with the continuing impact of currency movements and cost controls, we are today revising upward our full-year financial forecast.”
Nissan’s sales in the U.S. should continue to be strong this coming year. Here at Mitchell Nissan, we’ve got all kinds of vehicles that lead their segments, from electric vehicles like the LEAF to full-size trucks like the Nissan Titan. We can’t wait to improve our sales in 2015 and make even more converts to the Nissan way!
The Super Bowl has come and gone, and while many Seahawk fans are up in arms about the outcome, there is no denying that the Nissan Super Bowl commercial definitely took the trophy. After much anticipation, the Nissan #withdad campaign went off with a ban, particularly because the Japanese automaker opted for a 90-second spot instead of a 60-second one.
Nissan Super Bowl Commercial
With a specific focus on fathers—and what they do for their family—the commercial highlights the life of a racecar-driving father who must balance work and his family. Set to the always heartwrenching song, Cat’s in the Cradle by Harry Chapin, the spot shows the father’s efforts to provide for his family—even though it means missing some of his new son’s most important milestones.
Throughout the clip, Nissan debuts the first official glimpse of the GT-R LM Nismo LMP1 racer, an exciting shot for any car lover. You can see it all for yourself in the video below. And if you’re interested in getting your family its own Nissan, stop into Mitchell Nissan today!
In today’s YouTube world, we get the chance to watch videos like never before. This includes commercials. As such, many advertisers have already released their Super Bowl ads online, but Nissan doesn’t want to spoil the surprise.
Nissan Commercial for the “Big Game”
After a 20 year absence from the Super Bowl, Nissan will celebrate dads in a commercial. Ahead of the big game, Nissan teamed up with popular YouTube stars to show how fun dads, moms, and families can be using the hashtag #withdad.
One of these teasers was created by Roman Atwood. He filled his house with colorful plastic balls to turn it into a ball pit and put a trampoline in the living room. Then, his kids and some of their friends got to have an adventurous day jumping and playing.
Other YouTube creators in the campaign include Epic Meal Time, Convos with My 2-year Old, and Dude Perfect.
“It’s amazing to think that YouTube didn’t exist the last time Nissan ran a Super Bowl ad,” said Jim Casali, Head of Industry, Automotive for Google, in a statement. “It’s great to see them leading the charge this year with a digitally savvy approach, working with these talented YouTube creators and using the YouTube platform to extend both the reach and life of their Super Bowl campaign.”
After seeing what Nissan did with just their pre-game activities, we can’t wait to see what the actual Nissan Super Bowl commercial will be.
The world’s most popular electric vehicle is going to get even more powerful. According to Nissan, the Nissan LEAF EV is on track to eventually receive a variant that can travel up to 200 miles off one electric charge.
To do this, Nissan plans to use lithium-ion battery technology in entirely new ways than before, which would bring the Nissan to its 200-mile charge goal without adding to the car’s curb weight.
Nissan LEAF Advancement
When the Nissan LEAF was first introduced, it was able to achieve 73 miles on a single charge, making this new number seem all the more impressive. We have faith in Nissan, who continually tops themselves in terms of electric vehicle technology.
This news comes courtesy of a Nissan executive who spoke with reporters at the North American International Auto Show in Detroit earlier this month.
Until we know more about the 200-mile range Nissan LEAF, visit us at Mitchell Nissan to find a new Nissan model for you this year. We have vehicles like the Altima, Rogue, Pathfinder, and more for you to choose from.