Nissan Earns 2015 ENERGY STAR Partner of the Year Award

Nissan has established itself as a partner in keeping the environment safe. For the fourth year in a row, the Japanese carmaker has received the 2015 ENERGY STAR Partner of the Year Award, highlighting the brand’s efforts to reduce the energy used in producing Nissan vehicles.

The Nissan Pathfinder is produced at the Smyrna production plan and one of the reasons Nissan won the 2015 ENERGY STAR Partner of the Year Award
The Nissan Pathfinder is produced at the Smyrna production plan and one of the reasons Nissan won the 2015 ENERGY STAR Partner of the Year Award

2015 ENERGY STAR Partner of the Year Award

“Since Nissan became an ENERGY STAR partner in 2006, we have made continual improvements to our operations, which has helped us reduce both our environmental footprint and manufacturing costs,” said John Martin, senior vice president of Manufacturing, Supply Chain Management, and Purchasing. “In 2014, those improvements reduced the amount of energy required to build vehicles by 13 percent—that’s the same amount of energy it would take to power more than 5,400 homes for an entire year.”

To help reduce its energy usage, the Japanese carmaker has switched to more efficient LED lighting, fixed compressed air leaks throughout its operations, and used an eco-friendly paint process. This new paint process alone has helped cut energy use by 30 percent.

If you are interested in reducing your energy usage and helping out the environment, then stop into Mitchell Nissan today to see what eco-friendly vehicle options our dealership has to offer!

Ward’s 10 Best Interiors List Highlights New Nissan Murano

2015 Nissan Murano | Named Ward’s 10 Best Interiors List
2015 Nissan Murano | Named Ward’s 10 Best Interiors List

The all-new 2015 Nissan Murano has been recognized as part of Ward’s 10 Best Interiors list for 2015. Out of 42 different vehicles including cars, trucks, and other SUVs, the list was narrowed to 10, and the Murano shined.

2015 Nissan Murano | Named Ward’s 10 Best Interiors List
2015 Nissan Murano | Named Ward’s 10 Best Interiors List

Ward’s 10 Best Interiors List

Judges loved the beige color interior as well as the armrests, instrument panel, and center console. In addition, drivers and passengers will appreciate the amount of space they have and the ample amount of cargo room for storage.

Fred Diaz, senior vice president of Nissan Sales & Marketing and Operation, said, “The 2015 Murano has been a great success for Nissan on many levels. We are truly honored to receive this recognition for WardsAuto.”

The new 2015 Murano offers additional premium features like NissanConnect which includes Navigation, 8-inch color display, USB ports, 11-speaker Bose sound system, and an array of safety alerts. It’s also offered in four different trim levels so you can be certain you’ll find the perfect one to fit your style. Come visit us at Mitchell Nissan to test-drive the new Murano today.

Sample Car Care Schedule in Honor of Car Care Month

April is National Car Care Month, the perfect time to develop your personal car care habits. Taking good care of your car can be a daunting task, as there are so many vital elements that keep cars running smoothly.

Give your Nissan some love by developing a car care schedule - Its National Car Care month!
Give your Nissan some love – Its National Car Care month!

Develop your Car Care Schedule

If you nail down a regular car care schedule, your life can become much easier. Here’s a sample schedule to get you started:

  • Constantly be aware of your dashboard lights and whether any problems are being indicated to you.
  • Every three months or about every 3,000 miles, give some of the basics a once-over, including the battery, cables, lights, tires, and windshield wiper fluid.
  • Twice a year, or about every 6,000 miles, delve a little deeper into the basics and more, checking up on the chassis lubrication and exhaust.
  • At least once every year, be sure to get your entire vehicle looked over by a professional.
  • Lastly, keep a written log of all of your check-ups, so you’ll never have to wonder, “did I do this last month, or was that many months ago?” again.

Do you have any other car care maintenance tips? Let us know in the comments.  And don’t forget – the Mitchell Nissan Service Department is always here to help with any of your Nissan maintenance needs.  Check out our current Service Specials.

Wake Up! Nissan’s Driver Attention Alert

Forget those suspicious “energy” pills you picked up at the truck stop or that 64 ounce battery acid coffee. If it’s that bad, take a nap.

But sometimes, drowsiness can hit suddenly, and when you are “so close to home.” When it comes to drowsy driving solutions, Nissan has got your back. Installed on the new Nissan Maxima is the Driver Attention Alert (DAA), a system designed to combat the damage done by sleepy drivers.

The Nissan Maxima’s Driver Attention Alert

According to Gizmag, AAA found that falling asleep at the wheel “results in 6,400 fatal crashes a year.” Long recognized as an issue in automotive safety, April 6th was designated as Drowsy Driving Awareness Day.

Nissan’s contribution was to design and implement the Driver Attention Alert system in the new Nissan Maxima, shown recently at the New York International Auto Show. Based on the fact that falling asleep is usually preceded by specific behaviors, the DAA recognizes these behaviors then sounds a chime and even illuminates a “little amber coffee cup with a message saying ‘Take a break?’ on the dash display.”

While hopefully no one would be crazy enough to drive while sleepy just to rely on the DAA to wake them, it is very nice to know that Nissan is doing one more very innovative thing to keep their customers safe.

Get a feel for how the new Maxima may drive – come to Mitchell Nissan and test drive the 2015 Nissan Maxima.

Nissan’s Aguascalientes, Mexico Plant Produces 200,000th Vehicle

Nissan’s Aguascalientes, Mexico Plant is on a roll. The production plant just celebrated a major milestone—the completion of the 200,000th vehicle to roll off its assembly line—and did so just 16 months after the plant first began operations.

Nissan's Aguaschalientes, Mexico Plant produces its 200,000th vehicle - a 2015 Nissan Sentra SR!
Nissan’s Aguaschalientes, Mexico Plant produces its 200,000th vehicle – a 2015 Nissan Sentra SR!


Nissan’s Aguascalientes, Mexico Plant

The efficient manufacturing plant assembles one Sentra every 55 seconds. Once each vehicle rolls off the production line, it is tested for safety, comfort, durability, and stability, ensuring it will meet the demanding standards of country importing the vehicle. The Sentras are then shipped to either the U.S., Brazil, or Puerto Rico.  Between the three countries, Nissan has delivered 98 different specifications and 13 colors.

Since the production facility began operations, it has gone through over 1.2 million liters of paint, 80,000 tons of steel, 239 million car parts, and 6.6 million working hours.

According to a news release, the 200,000th car to be completed at the A2 manufacturing plant was a red Nissan Sentra SR that features an Xtronic transmission and a 1.8-liter engine, and is now headed for Chicago, Illinois.

Stop by Mitchell Nissan today to see for yourself why we just can’t make these sedans fast enough!

Headlights Not Required: Glow-in-the-Dark Leaf drives on Glow-in-the-Dark Road

Nissan accomplished another first when it took its one-of-a-kind glow-in-the-dark Leaf and drove it down the first ever glow-in-the-dark stretch of highway in Oss, Netherlands. Nissan created the glowing paintjob to remind people of the many drivers that use solar power to charge their electric-powered Leafs. Similar to a solar panel, the secret paint formula uses a non-toxic rare-earth element called Stontium Aluminate to produce a lasting luminescence for up to 8 hours.

Glow-In-The-Dark LEAF

The custom light-up Nissan Leaf was shipped to the Netherlands to drive the 600 meter section of N329 highway that is flanked by two phosphorescent stripes. The glowing lane-markers are the design of Daan Roosegaarde, whose idea for the road increases visibility while replacing the need for streetlights. The combination of these two energy-conscious concepts makes for some rather stunning photos. The historic ride is a victory-lap of sorts for Nissan to celebrate their EV sales figures in the Netherlands, which are up 313% over last year’s numbers.

Just a regular Nissan, not a glow-in-the-dark LEAF, nothing to see here.
Just a regular Nissan, not a glow-in-the-dark LEAF, nothing to see here.

While the glow-in-the-dark Nissan Leaf is unavailable for mass market, we at Mitchell Nissan still have a radiant line of Nissan products available to you, so be sure to come visit us soon!

The 2015 Rogue Handling Gets Recognition From Kelley Blue Book

2015 Rogue Handling Gets Top Praise from Kelley Blue Book | Shown: 2014 Nissan Rogue
2015 Rogue Handling Gets Top Praise from Kelley Blue Book | Shown: 2014 Nissan Rogue

Odds are, if you’re shopping for a car, you’re looking for something affordable and reliable. According to a recent edition of Kelley Blue Book (KBB), that’s exactly what you’ll find in the Nissan Rogue. The new model was named one of the most affordable AWD models on the market.

KBB’s list of the “10 Best AWD Vehicles Under $25,000” features the Rogue because of its advanced safety features, available third row seating, affordable sticker-price, and best of all, its handling. According to Nissan, the 2015 Rogue handling is among one of its best features thanks to Advanced Ride Control, Active Trace Control, and Active Engine Braking, as well as the innovative AWD system.

“Featuring Advanced Ride Control, Active Trace Control, and Active Engine Braking among many other features, with a premium look and feel, Rogue is a solid entry in the marketplace. We are ecstatic that the Rogue has been recognized by Kelley Blue Book.” said Dan Mohnke, vice president of Marketing Operations.

Not only does the Rogue have a low initial cost, but the cost-to-own is also low. It’s incredibly durable and gets 33 mpg highway. These are just two more reasons the Rogue is such a great buy.

2015 Nissan Sentra Earns IIHS Top Safety Pick, Aces All Crash Tests

The 2015 Nissan Sentra has been named a Top Safety Pick by the Insurance Institute for Highway Safety (IIHS), adding to the already excellent lineup of safe cars at Mitchell Nissan.

2015 Nissan Sentra was picked as a IIHS Top Safety Pick.
2015 Nissan Sentra was picked as a IIHS Top Safety Pick.

The Sentra did more than just the necessary in the crashworthiness evaluations, earning the highest possible score of “Good” in the moderate overlap front, side, roof strength, and head restraint tests.

It also received a “Good” rating in the small overlap frontal evaluation, one of the most difficult crash tests in the industry. In fact, a lower score of “Acceptable” in this test is still good enough to achieve the IIHS Top Safety Pick designation.

Related: 2014 Nissan Sentra Specs and Features

Standard safety equipment in the 2015 Sentra includes the Nissan Advanced Air Bag System, which boasts a veritable army of all the kinds of airbags you can imagine (dual-stage, roof-mounted, curtain, you name it); front seat belts with pre-tensioners and load limiters and adjustable upper anchors; a LATCH System for children; and all the usual vehicle stability systems like ABS, traction control, vehicle dynamic control, electronic brake force distribution, and more.

We can’t wait to get the new 2015 Nissan Sentra here at Mitchell Nissan!

Nissan Juke Nismo RSnow Dominates Icy Tundra

While snow isn’t too much of an issue here in Alabama, we couldn’t help but share Nissan’s latest (and ridiculously cool) invention, if, for nothing else, to tease our friends up north. The Nissan Juke Nismo RSnow is a stock Juke equipped with track systems instead of wheels, and this SUV is practically begging to take on the worst snow storm it can find.

Nissan Juke Nismo RSnow

Nissan engineers took a stock Nissan Juke, fitted some DOMINATOR Track Systems snow tracks to it, trimmed the fascias for extra clearance, and reprogrammed the torque-vectoring all-wheel drive system. Other than that, this is the same Nissan Juke you can find here at Mitchell Nissan.

The RSnow was originally created to support an ice-driving event in Lapland, Finland. Powering through 15 inches of snow on Finland’s frozen Uddjaur Lake was no problem for this beastly winter-mobile. In fact, Nissan claims that the Nismo RSnow’s 1.6-liter turbocharged engine can cruise at 50 mph in temperatures as low as -31 degrees F.  Brrrr.

Watch the RSnow dominate the frozen tundra without hesitation for yourself in this video.

Geneva Bound: New Nissan Sway Concept Ready to Take Center Stage

If you haven’t heard of the new Nissan Sway concept headed for the Geneva Motor Show, you’re in for a treat! Although the new concept is being built specifically for the European market, we’re still holding on to hopes that it will end up over here in the states.

About the Nissan Sway concept

Nissan hasn’t released a lot about the new hatchback, but from the looks of this teaser image at, it will embrace Nissan’s newly designed grille and feature oversized wheels. The one thing Nissan has stated about the Sway is that they will be implementing the same “innovative design and radical thinking” that was poured into some other fan favorites, the JUKE and Qashqai.

2015 Nissan Juke and the new Sway concept have design elements in common.
2015 Nissan Juke and the new Sway concept have design elements in common.

We’re excited to get a full look at the new Nissan Sway concept at the Geneva Motor Show. The hatchback will officially be revealed during Nissan’s press conference scheduled for March 3rd at 11:30.

Stay tuned to Mitchell Nissan for more information about the new Sway concept, upcoming auto shows, and new model releases!

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