Interbrand, the world-leading brand consultancy, has ranked Nissan 56th in its annual Best Global Brands Study, up from 65th last year. Nissan was complimented for its strong financial performance, product portfolio, and leadership position among electric vehicles.
The Best Global Brands Study aims to report on the world’s most valuable brands by looking at the ongoing investment and management of brands as a business asset. It takes into account financial performance, the strength of the brand, and the role the brand has in the consumer’s purchase decision process.
Earlier this year, Nissan was also ranked fourth in Interbrand’s Best Global Green Brands report. Nissan’s leadership in electric vehicles is powered by the Nissan LEAF, the world’s best-selling 100% electric vehicle. Thanks to the LEAF, Nissan is also a global leader in zero-emissions mobility.
“Brand power is a key indicator of the health of the Nissan business and a major driver of the company’s growth,” said Roel de Vries, Nissan Corporate Vice President and global head of Marketing and Brand Strategy. “We are pleased to see a 23 percent increase in brand value from last year—nearly doubling Nissan’s brand value since its inaugural appearance on the list in 2011—and recognition as a “top” riser in the study.”
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