The Next-Generation Nissan Titan: Homegrown and Top-Hauler

The most significant (video) book in truck history is being written as we speak. It’s about the next-generation Nissan Titan and the automaker just released the second chapter.

Truckumentary: Next-Generation Nissan Titan

For this chapter, Rich Miller, director of product planning for Nissan, goes into detail about the Titan’s American roots. The truck is manufactured in Canton, Mississippi, where Miller says, “They know how to build trucks.” One of the powertrains for the Titan is put together in Tennessee and the Cummins diesel is manufactured in Columbus, Indiana. Why the localization in the States?  “Because that’s where the expertise is for fullsize trucks.” 

Speaking more about the Cummins diesel option–which is probably what’s got people most excited about the new Nissan Titan–Miller likes its power. As he says, when towing the most challenging of loads, the Titan Cummins is “always wanting to give you more when you ask for it.”

If you didn’t believe Nissan, and specifically Rich Miller, is serious about trucks, you should know that he likes to hold impromptu focus groups in grocery store parking lots.  That’s right.  He’s been known to confront truck owners to talk about their trucks and informally gain some insight into mind of a truck owner.

New Titan Diesel Designed to Look Like a Warrior

2014 Nissan Titan - 2016 new Titan Diesel
2014 Nissan Titan – getting a new look and new powertrain

Who put the glad in gladiator? Well, it just may be Nissan, with a new 2016 Titan that is designed to resemble the muscular strength of timeless warriors.

New 2016 Nissan Titan

At the 2015 North American International Auto Show in Detroit, Nissan debuted a completely new look for the Titan. The idea was to invoke the same power that the name ‘Titan’ implies. Nissan’s San Francisco design center focused on the stately forms of NFL players and Roman gladiators when they were creating new lines for the Titan. The front fascia of the new Titan was actually inspired directly from a gladiator’s iron mask.

 New Titan Diesel

The Titan also has plenty of power to back up the message of the new muscular exterior. The engine is all-new, pushing 310 horsepower from a V8 Cummins 5-liter diesel engine. The Titan is now a heavy-duty powerhouse ready to be put to work.

The new Titan diesel offers rippling muscles on both the outside and under the hood. We can’t wait to see this kind of power in action at Mitchell Nissan. Stay tuned to our Facebook page for more updates on the 2016 Titan.

Nissan Previews Upcoming Concepts at Tokyo Auto Salon

Nissan has announced its lineup for the upcoming Tokyo Auto Salon, which will include several new concepts and performance vehicles.

Nissan at  the 2015 Tokyo Auto Salon

The most striking will be the Juke Personalization Advanced Concept and the e-NV200 Sports Utility Gear concept, which will sport hot black and gold exterior colors with unique alloy wheels—black, for the Juke.

Also at the show will be a Fairlady Z / 370Z NISMO equipped with numerous performance parts, including Recaro seats, an aerodynamic body kit, and other parts as of yet undisclosed.

Nissan Juke NISMO from the NAIAS show in 2014 - what's next for the Juke at the Tokyo Auto Salon?
Nissan Juke NISMO from the NAIAS show in 2014 – what’s next for the Juke at the Tokyo Auto Salon?

The one we’re looking forward to the most at Mitchell Nissan, though, is the Juke Nismo RS, which will get even more performance improvements with an upgraded engine, retuned suspension, beefier brakes, a tweaked electric power steering system, and Recaro seats as well.

The 43rd Tokyo Auto Salon kicks off on January 9th. Stay tuned to Mitchell Nissan on Facebook and Twitter for all the latest details and car news!

Taxi of Tomorrow Program Will Start April 20, 2015

The Nissan NV200 is key to the Taxi of Tomorrow program in NYC
The Nissan NV200 is key to the Taxi of Tomorrow program in NYC

The plan to replace the Crown Vic taxis in New York City with Nissan’s NV200 is one that has been in motion for years, but now a date has finally been set.

On April 20, 2015, the Taxi of Tomorrow program will start, calling for most retiring taxis to be replaced with the new NV200 van. In the process, the air of New York City will become cleaner and the taxi fleet will become friendlier toward wheelchair users.

Nissan NV200 Electric Van and the Taxi of Tomorrow Program

More than 500 NV200 taxis are already in service in the Big Apple, offering key features such as standard traction control and Vehicle Dynamic Control, lights that alert other road users that taxi doors are opening, sliding doors to reduce the risk of getting struck by an unexpected opening door, and front and rear-seat occupant curtain airbags.

NV200 in use as Chicago taxi
NV200 in use as Chicago taxi

The van also provides a notable emphasis on driver comfort, customer satisfaction, and the environment with other features such as a Hearing Loop System for the hearing impaired, a driver-passenger intercom system, a proven and efficient 2.0-liter four-cylinder powertrain, and more.

The Nissan NV200 doesn’t just have to be a taxi, though. If the NV200 sounds like just the vehicle you need for your business, check it out at Mitchell Nissan!

Nissan, NBC, and Adam Levine Launch “Red Thumb Day” to Stop Texting and Driving

Reduce Car Crashes - Red Thumb DayThe U.S. Department of Transportation statistics show cell phones are involved in 1.6 million auto crashes each year. Those crashes result in half-a-million injuries and 6,000 deaths annually. In an effort to put a stop to texting and driving, Adam Levine has teamed up with Nissan and NBC to launch “Red Thumb Day”.

About Red Thumb Day

In a new commercial, Levine asked drivers to mark their thumbs red as a visual reminder to not text and drive. The idea was inspired by “Red Thumb Reminder,” a program created by Steve Babcock of EVB advertising. In addition, on the December 15th “The Voice” broadcast, Levine declared the following 24 hours “Red Thumb Day” and handed out Red Thumb Reminder Bands to the audience.


Though “Red Thumb Day” has come and gone, the campaign encourages drivers to continue to put the red bands to use. Mark your own thumb with anything you like—a red marker, string, rubber band—and next time you get in the car, think twice before you pull out the phone.

Stop Texting and Driving - Red Thumb Day
Stop that, already! #RedThumb

Red Thumb Reminder Bands are available at Mitchell Nissan (you know, if the marker thing isn’t up your alley). Get involved and help put a stop to texting and driving.

Use hashtag #RedThumb to join the movement via social media, and visit to learn more.

1 Billion Nissan LEAF Kilometers and Counting

1 billion Nissan LEAF kilometers
♪ ♬  Well, I would drive 1 billion kilometers… ♫ ♪♪

Step aside, Chevy Volt; there’s a new EV in town. The Nissan LEAF is quickly becoming one of the most popular EVs around—a fact which was made clear by Nissan’s recent announcement that its LEAF had reached a cool 1 billion total kilometers driven since its release four years ago. That totals 621 million miles, and adds up to a great deal of gasoline saved.

1 billion Nissan LEAF kilometers = 621 Million Miles

Owner celebrates 100000 all electric miles in Nissan Leaf
This owner celebrated 100,000 all-electric miles in his Nissan Leaf in December, 2013

Comparatively, the Chevy Volt recently announced it had reached 1 billion miles, but given that the Volt is a plug-in hybrid and the LEAF is all electric, some adjustments have to be made. The numbers even out to show that the Volt driven in all-electric mode reached some 629 million miles compared to the LEAF’s 621 million miles.

Both have been around for a similar period of time, but the LEAF has surpassed the Volt by being named the best-selling electric car in history, with 147,000 bought by consumers globally. When the next-gen Volt debuts in the next year or so with an extended range, we can expect that number to start rising significantly.

At Mitchell Nissan, we’re ecstatic to learn about the milestone of 1 billion Nissan LEAF kilometers. If you want to see this remarkable vehicle for yourself, stop by our showroom and take one out for a spin!

Nissan Prepares New EV Battery with 250 Mile Range

New EV BatteryGreen car technology, especially in the form of battery-powered cars, has been revolutionizing the automotive market for years now. Of course, some people still can’t go the EV route, though, because EVs simply don’t have a long enough range for all the travel they need to do. Nissan, however, is currently working on changing all that.

Jeff Kuhlman, a head spokesman for Nissan, said the brand will “continue our R&D efforts because we believe that we can do more with battery electric, and very soon take the issue of range off of the table. In other words, cars with a comparable range to today’s petrol vehicles.” In other words again, Nissan is working on creating a battery that goes for over 250 miles on a single charge.


Nissan Leaf - New EV BatteryTo check out the brand’s current EV offerings—especially the LEAF, America’s best-selling EV—come see us here at Mitchell Nissan. We’ll discuss the future of EV technology with you, prognosticate what that new EV battery will look like—and what vehicle it will be in—and more, so come see us today to learn all about the Nissan brand.

Heisman Winner Marcus Allen Tests the Nissan LA Show Lineup

We here at Mitchell Nissan couldn’t help but be impressed by Nissan’s presence at this year’s LA Auto Show. Boasting the best sales in US history, Nissan showcased the Murano and JUKE alongside Heisman-winner Marcus Allen.

Nissan LA Show Lineup: Murano

The Nissan LA Show Lineup centered on the two most promising new models, the Murano and JUKE. According to Nissan, the all-new Murano is being featured as the premier crossover, featuring quality design and advanced technology.

“Now we are going after a strategy of fewer, bigger, better. The bigger moments in the world (are) in the United States, when you have all of the eyeballs focused on watching what is going on,” said Fred Diaz, senior vice president, Nissan Sales & Marketing and Operations U.S., Nissan North America, Inc.

Nissan LA Show Lineup: Juke

The JUKE has been completely redesigned, with a new list of tech features, advanced connectivity, and—as an added bonus—color personalization for virtually any driver. Heisman winner Marcus Allen tried out the Color Studio option, later playfully asking if he could drive it to his next game.

With new products, new design, and personalization to fit anyone’s lifestyle, what’s not to like about the new lineup?  Visit Mitchell Nissan in Enterprise to test drive yourself!

Popular Science Best of What’s New Award Recognizes 2015 Murano

Best of Whats New Award - Nissan Murano
2015 Nissan Murano

Nissan is looking to turn the idea of a midsize crossover vehicle on its head with the all-new 2015 Murano—and the world’s most influential science and technology magazine has taken note. Popular Science magazine recently recognized the 2015 Murano with its Best of What’s New award, a top honor given to technology and products that prove science is moving forward—something the Murano proves with ease.

“Unveiled in 2002, the Murano was a true original—a premium crossover that set the standard for years to come,” said Fred Diaz, senior vice president, Nissan Sales & Marketing and Operations for the U.S. “Now, nearly 13 years later, the redesigned Murano is leading the way once again with an incredible balance of style, comfort, innovation, and more. With the Murano set to hit dealerships in early December, this award serves as a great vote of confidence that this vehicle is among the best.”

Best of Whats New Award - Nissan Murano
Interior of the 2015 Nissan Murano

For the third-generation Murano, Nissan has incorporated plenty of features that will blow any consumer’s mind. The exterior design reflects concept car-type styling, while the interior includes technology like NissanConnectSM with Navigation and Mobile Apps, an eight-inch color display, and Around View Monitor, among many others. Needless to say, the Murano offers plenty of creature comforts wrapped in a sexy, sleek exterior.


The 2015 Nissan Murano hasn’t arrived at Mitchell Nissan just yet, but keep an eye on our showroom for its arrival soon!

Commemorating Veterans with Nissan Project Titan

Nissan Project Titan
The Nissan Titan was customized and outfitted for the Alaskan wilderness.

In order to commemorate Veterans Day, Nissan paid special tribute to the United States Armed Forces by collaborating with the Wounded Warrior Project on a short film. Here at Mitchell Nissan, we’re glad to be associated with an automaker that cares about giving back.

Available digitally on Hulu, Xbox Live, and the Nissan YouTube Channel, the film—titled Nissan Project Titan—focuses on two veterans, David Guzman and Kevin McMahon, travelling through the Alaskan wilderness. Outfitted with a customized Nissan Titan truck, the veterans were able to venture into the rugged wilderness on the ultimate adventure.

“When David Guzman and Kevin McMahon set out on this adventure, it was our goal to capture the excitement in a way that would truly represent the enthusiastic spirit of these American heroes alongside one of the toughest trucks on the planet,” said Fred Diaz, Senior VP of Nissan Sales & Marketing and Operations.


Although Guzman and McMahon encountered harsh weather conditions and difficult terrain, their training—paired with the specially equipped Titan’s capability—was enough to push through several obstacles. For more information about the project, visit the Project Titan news page.

Enterprise & Dothan, Alabama's Premier Nissan Dealership