2015 Nissan Crossover Earns “Top Safety Pick Plus” Rating

2015 Nissan Crossover
The Nissan Murano has been awarded IIHS Top Safety Pick Plus giving this crossover an edge over the competition!

With the crossover market growing ever more popular, each individual make and model needs all the bragging rights it can get to stand out. Thanks to advanced safety equipment and crash ratings, a 2015 Nissan crossover has earned another star on the plaque. The Nissan Murano drove away with the IIHS’s highest rating, “Top Safety Pick Plus.”

It was two years ago that the IIHS raised the bar for its highest safety rating, and the Murano rose to the challenge. The 2015 Nissan Murano scored “Good” in all five “Top Safety Pick” categories and earned a “Superior” rating in front crash prevention. What it all boils down to is the “Top Safety Pick Plus” rating many automakers long for.

“This Murano has once again raised the bar for Midsize Crossovers in terms of modern styling, levels of interior refinement, luxury and technology in its class. At Nissan, we are happy to add the IIHS Top Safety Pick Plus rating to the list,” said Fred Diaz, senior vice president, Sales & Marketing, Parts & Service, U.S.A, Nissan North America, Inc.

With another notch in it’s belt, the Murano is becoming more and more of a contender in its segment. We here at Mitchell Nissan are more than happy to show you why the 2015 Nissan Murano should be your top pick when it comes to the crossover market.

Nissan Versa Takes Top of AAA’s Green Car Guide

Green Car Guide
The Nissan Versa and Versa Note are all-around great vehicles in terms of fuel efficiency and price!

Nissan is one of the most environmentally friendly automakers out there with the Environmental Protection Agency naming them so in 2014. Now a Nissan model has taken not one, but two places at the top of AAA’s 2015 Green Car Guide. Take a look at the Nissan Versa Sedan, which took first place, and the Nissan Versa Note, which came in as runner up.

AAA’s Green Car Guide, now in its fifth year, took a look at more than 80 new vehicles in 13 categories including fuel economy, emissions, handling, ride comfort, and much more. Each vehicle could earn up to 10 points in each category. Once the score was totaled, it was divided by the “as-tested” price of the vehicle. The vehicle with the best cost-per-point score took the top of the list. This year, that just so happened to be the Nissan Versa Sedan and Nissan Versa Note hatchback.

“With a starting price of $11,990, the Nissan Versa Sedan is one of best values on the market today and even more economical with up to 40 highway miles per gallon*,” said Fred Diaz, senior vice president of Nissan Sales & Marketing and Operations U.S. “It’s an honor to be recognized by the AAA as ‘Best Green Car Values’ for Versa Sedan and Versa Note.”

Here at Mitchell Nissan we’ve got the most fuel-efficient vehicles on the market. Come in today to see what Nissan can do for you and the environment.

*40 MPG Highway on 2015 Versa S Plus model, starting MSRP $13,990

New Nissan Maxima Ready to Rule the Sedan Market

The new Nissan Maxima is certainly making a name for itself, thanks to an all-new design for the next-generation model. The new Maxima made its debut back at the New York Auto Show, where its edgy new design sparked instant conversation and controversy. The four-door sedan is equal parts sedan and sports car now, and that adds up to a win for you, the new car drivers.

New Nissan Maxima  |  Restyled for 2016
New Nissan Maxima | Restyled for 2016

New Nissan Maxima

The Maxima is both bigger and better than the previous model—with a 2.2 inch longer wheelbase and a lower center of gravity giving it a long, slick look. The car has also shed a more than 80 pounds, which allows the 3.5-liter V6 engine to get even more power and efficiency. In fact, it can get up to 300 horsepower and 30 mpg total.

More: 2016 Nissan Maxima – Full Specs and Features

On the inside, you’ll find the new Bose active noise-cancellation system, an adjustable drive mode selector, and even safety and convenience features like adaptive cruise control, lane departure, and pedestrian avoidance.

New Nissan Maxima  |  Restyled for 2016
New Nissan Maxima | Restyled for 2016

Come see us here at Mitchell Nissan to learn more about the Maxima and the rest of our inventory today!

Nissan Earns 2015 ENERGY STAR Partner of the Year Award

Nissan has established itself as a partner in keeping the environment safe. For the fourth year in a row, the Japanese carmaker has received the 2015 ENERGY STAR Partner of the Year Award, highlighting the brand’s efforts to reduce the energy used in producing Nissan vehicles.

The Nissan Pathfinder is produced at the Smyrna production plan and one of the reasons Nissan won the 2015 ENERGY STAR Partner of the Year Award
The Nissan Pathfinder is produced at the Smyrna production plan and one of the reasons Nissan won the 2015 ENERGY STAR Partner of the Year Award

2015 ENERGY STAR Partner of the Year Award

“Since Nissan became an ENERGY STAR partner in 2006, we have made continual improvements to our operations, which has helped us reduce both our environmental footprint and manufacturing costs,” said John Martin, senior vice president of Manufacturing, Supply Chain Management, and Purchasing. “In 2014, those improvements reduced the amount of energy required to build vehicles by 13 percent—that’s the same amount of energy it would take to power more than 5,400 homes for an entire year.”

To help reduce its energy usage, the Japanese carmaker has switched to more efficient LED lighting, fixed compressed air leaks throughout its operations, and used an eco-friendly paint process. This new paint process alone has helped cut energy use by 30 percent.

If you are interested in reducing your energy usage and helping out the environment, then stop into Mitchell Nissan today to see what eco-friendly vehicle options our dealership has to offer!

Ward’s 10 Best Interiors List Highlights New Nissan Murano

2015 Nissan Murano | Named Ward’s 10 Best Interiors List
2015 Nissan Murano | Named Ward’s 10 Best Interiors List

The all-new 2015 Nissan Murano has been recognized as part of Ward’s 10 Best Interiors list for 2015. Out of 42 different vehicles including cars, trucks, and other SUVs, the list was narrowed to 10, and the Murano shined.

2015 Nissan Murano | Named Ward’s 10 Best Interiors List
2015 Nissan Murano | Named Ward’s 10 Best Interiors List

Ward’s 10 Best Interiors List

Judges loved the beige color interior as well as the armrests, instrument panel, and center console. In addition, drivers and passengers will appreciate the amount of space they have and the ample amount of cargo room for storage.

Fred Diaz, senior vice president of Nissan Sales & Marketing and Operation, said, “The 2015 Murano has been a great success for Nissan on many levels. We are truly honored to receive this recognition for WardsAuto.”

The new 2015 Murano offers additional premium features like NissanConnect which includes Navigation, 8-inch color display, USB ports, 11-speaker Bose sound system, and an array of safety alerts. It’s also offered in four different trim levels so you can be certain you’ll find the perfect one to fit your style. Come visit us at Mitchell Nissan to test-drive the new Murano today.

Sample Car Care Schedule in Honor of Car Care Month

April is National Car Care Month, the perfect time to develop your personal car care habits. Taking good care of your car can be a daunting task, as there are so many vital elements that keep cars running smoothly.

Give your Nissan some love by developing a car care schedule - Its National Car Care month!
Give your Nissan some love – Its National Car Care month!

Develop your Car Care Schedule

If you nail down a regular car care schedule, your life can become much easier. Here’s a sample schedule to get you started:

  • Constantly be aware of your dashboard lights and whether any problems are being indicated to you.
  • Every three months or about every 3,000 miles, give some of the basics a once-over, including the battery, cables, lights, tires, and windshield wiper fluid.
  • Twice a year, or about every 6,000 miles, delve a little deeper into the basics and more, checking up on the chassis lubrication and exhaust.
  • At least once every year, be sure to get your entire vehicle looked over by a professional.
  • Lastly, keep a written log of all of your check-ups, so you’ll never have to wonder, “did I do this last month, or was that many months ago?” again.

Do you have any other car care maintenance tips? Let us know in the comments.  And don’t forget – the Mitchell Nissan Service Department is always here to help with any of your Nissan maintenance needs.  Check out our current Service Specials.

Wake Up! Nissan’s Driver Attention Alert

Forget those suspicious “energy” pills you picked up at the truck stop or that 64 ounce battery acid coffee. If it’s that bad, take a nap.

But sometimes, drowsiness can hit suddenly, and when you are “so close to home.” When it comes to drowsy driving solutions, Nissan has got your back. Installed on the new Nissan Maxima is the Driver Attention Alert (DAA), a system designed to combat the damage done by sleepy drivers.

The Nissan Maxima’s Driver Attention Alert

According to Gizmag, AAA found that falling asleep at the wheel “results in 6,400 fatal crashes a year.” Long recognized as an issue in automotive safety, April 6th was designated as Drowsy Driving Awareness Day.

Nissan’s contribution was to design and implement the Driver Attention Alert system in the new Nissan Maxima, shown recently at the New York International Auto Show. Based on the fact that falling asleep is usually preceded by specific behaviors, the DAA recognizes these behaviors then sounds a chime and even illuminates a “little amber coffee cup with a message saying ‘Take a break?’ on the dash display.”

While hopefully no one would be crazy enough to drive while sleepy just to rely on the DAA to wake them, it is very nice to know that Nissan is doing one more very innovative thing to keep their customers safe.

Get a feel for how the new Maxima may drive – come to Mitchell Nissan and test drive the 2015 Nissan Maxima.

Nissan’s Aguascalientes, Mexico Plant Produces 200,000th Vehicle

Nissan’s Aguascalientes, Mexico Plant is on a roll. The production plant just celebrated a major milestone—the completion of the 200,000th vehicle to roll off its assembly line—and did so just 16 months after the plant first began operations.

Nissan's Aguaschalientes, Mexico Plant produces its 200,000th vehicle - a 2015 Nissan Sentra SR!
Nissan’s Aguaschalientes, Mexico Plant produces its 200,000th vehicle – a 2015 Nissan Sentra SR!


Nissan’s Aguascalientes, Mexico Plant

The efficient manufacturing plant assembles one Sentra every 55 seconds. Once each vehicle rolls off the production line, it is tested for safety, comfort, durability, and stability, ensuring it will meet the demanding standards of country importing the vehicle. The Sentras are then shipped to either the U.S., Brazil, or Puerto Rico.  Between the three countries, Nissan has delivered 98 different specifications and 13 colors.

Since the production facility began operations, it has gone through over 1.2 million liters of paint, 80,000 tons of steel, 239 million car parts, and 6.6 million working hours.

According to a news release, the 200,000th car to be completed at the A2 manufacturing plant was a red Nissan Sentra SR that features an Xtronic transmission and a 1.8-liter engine, and is now headed for Chicago, Illinois.

Stop by Mitchell Nissan today to see for yourself why we just can’t make these sedans fast enough!

Headlights Not Required: Glow-in-the-Dark Leaf drives on Glow-in-the-Dark Road

Nissan accomplished another first when it took its one-of-a-kind glow-in-the-dark Leaf and drove it down the first ever glow-in-the-dark stretch of highway in Oss, Netherlands. Nissan created the glowing paintjob to remind people of the many drivers that use solar power to charge their electric-powered Leafs. Similar to a solar panel, the secret paint formula uses a non-toxic rare-earth element called Stontium Aluminate to produce a lasting luminescence for up to 8 hours.

Glow-In-The-Dark LEAF

The custom light-up Nissan Leaf was shipped to the Netherlands to drive the 600 meter section of N329 highway that is flanked by two phosphorescent stripes. The glowing lane-markers are the design of Daan Roosegaarde, whose idea for the road increases visibility while replacing the need for streetlights. The combination of these two energy-conscious concepts makes for some rather stunning photos. The historic ride is a victory-lap of sorts for Nissan to celebrate their EV sales figures in the Netherlands, which are up 313% over last year’s numbers.

Just a regular Nissan, not a glow-in-the-dark LEAF, nothing to see here.
Just a regular Nissan, not a glow-in-the-dark LEAF, nothing to see here.

While the glow-in-the-dark Nissan Leaf is unavailable for mass market, we at Mitchell Nissan still have a radiant line of Nissan products available to you, so be sure to come visit us soon!

The 2015 Rogue Handling Gets Recognition From Kelley Blue Book

2015 Rogue Handling Gets Top Praise from Kelley Blue Book | Shown: 2014 Nissan Rogue
2015 Rogue Handling Gets Top Praise from Kelley Blue Book | Shown: 2014 Nissan Rogue

Odds are, if you’re shopping for a car, you’re looking for something affordable and reliable. According to a recent edition of Kelley Blue Book (KBB), that’s exactly what you’ll find in the Nissan Rogue. The new model was named one of the most affordable AWD models on the market.

KBB’s list of the “10 Best AWD Vehicles Under $25,000” features the Rogue because of its advanced safety features, available third row seating, affordable sticker-price, and best of all, its handling. According to Nissan, the 2015 Rogue handling is among one of its best features thanks to Advanced Ride Control, Active Trace Control, and Active Engine Braking, as well as the innovative AWD system.

“Featuring Advanced Ride Control, Active Trace Control, and Active Engine Braking among many other features, with a premium look and feel, Rogue is a solid entry in the marketplace. We are ecstatic that the Rogue has been recognized by Kelley Blue Book.” said Dan Mohnke, vice president of Marketing Operations.

Not only does the Rogue have a low initial cost, but the cost-to-own is also low. It’s incredibly durable and gets 33 mpg highway. These are just two more reasons the Rogue is such a great buy.

Enterprise & Dothan, Alabama's Premier Nissan Dealership