Nissan Stands Out Among Best Global Brands

Nissan Versa Note - Best Global Brand
Innovative vehicles like the Nissan Versa Note contributed to Nissan ranking as a Best Global Brand.

Interbrand, the world-leading brand consultancy, has ranked Nissan 56th in its annual Best Global Brands Study, up from 65th last year. Nissan was complimented for its strong financial performance, product portfolio, and leadership position among electric vehicles.

The Best Global Brands Study aims to report on the world’s most valuable brands by looking at the ongoing investment and management of brands as a business asset. It takes into account financial performance, the strength of the brand, and the role the brand has in the consumer’s purchase decision process.

Nissan LEAF - Best Global Green Brand
The Nissan LEAF, the world’s best-selling 100% electric vehicle, helps Nissan be a global leader in zero-emissions mobility.

Earlier this year, Nissan was also ranked fourth in Interbrand’s Best Global Green Brands report. Nissan’s leadership in electric vehicles is powered by the Nissan LEAF, the world’s best-selling 100% electric vehicle. Thanks to the LEAF, Nissan is also a global leader in zero-emissions mobility.

“Brand power is a key indicator of the health of the Nissan business and a major driver of the company’s growth,” said Roel de Vries, Nissan Corporate Vice President and global head of Marketing and Brand Strategy. “We are pleased to see a 23 percent increase in brand value from last year—nearly doubling Nissan’s brand value since its inaugural appearance on the list in 2011—and recognition as a “top” riser in the study.”

Would you like to check out one of Nissan’s innovative vehicles for yourself? We can make that happen! Visit us at Mitchell Nissan in Enterprise to take one of our vehicles for a test drive.

AAA Calls In-Car Voice Commands Distracting

Hands-free isn't enough: In-car voice commands distracting
Distracted driving is distracted driving, even when using hands-free technology

Just because you have your hands on the steering wheel and eyes on the road, doesn’t mean you’re 100 percent focused—at least, according to new study by AAA. The study found in-car voice commands distracting—at least, in certain situations. The voice recognition software which is often used as a safe alternative to handheld devices can still divert a driver’s attention.

We think it’s important to take a moment to point out the obvious: multi-tasking in any form causes some level of distraction. Whether it’s yelling at your kids in the backseat, following GPS directions (and arguing that the GPS is obviously wrong), or using in-car voice commands, any activity you do while driving will be a distraction. The question becomes how distracting that activity is.

In-car voice commands distracting
Lets keep that family safe

It all comes down to the cognitive workload demanded by each activity. According to AOL Autos, the study found that “simple, single-task car commands for operations like changing the radio station caused minimal increases in workload, about the same as listening to an audio book. Composing information using speech-to-text technology was more burdensome, and using menu-based functions caused a high level of cognitive workload.”

AAA’s study found that drivers find voice recognition systems that don’t understand the driver’s commands to be frustrating and incredibly distracting. We can all agree that “call mom” does not mean “call Mary.” A series of tests were performed in an effort to see which systems were the most distracting, and Apple’s Siri tested as the most distracting voice recognition system. Sorry, Siri—but you don’t seem to hear us.

Here at Mitchell Nissan, we recommend you avoid dropping your guard just because you’re using a hands-free system. Instead, try to be extra cautious and aware of the distractions that these systems impose, and know when to call it quits while in the car. That phone call to mom might just need to wait until you can pull over. But remember, risk is all relative.

Nissan Helps Famous Graffiti Artist Tell London to Keep it Clean

The Nissan LEAF powers the work of Famous Graffiti ArtistHe calls himself Moose, and he’s a reverse graffiti artist. You might not have heard of reverse graffiti before, but that’s because Moose actually invented the artistic medium, which consists of using jets of pressurized water to clean city surfaces, making beautiful and clean art out of the blank walls left behind. Nissan loves Moose’s work, so they recently asked him to paint a big mural in London, powered only by the Nissan LEAF.

Moose’s mural of the London skyline is visible at a subway station in London, and Nissan hopes people come out in droves to see it—and also that they commit to EV driving afterwards. Here’s Moose himself on the importance of this project: “My whole ethos is about highlighting the amount of pollution we endure daily using a very positive harmless method that never fails to ask questions about what we accept and what we shouldn’t accept in our environment. For these reasons I was keen to be involved in this project. Electric cars and alternative fuelling systems provide the brightest future we’ve ever known in the history of the automotive industry in terms of protecting our environment. It’s a pleasure to be given the opportunity to create public art in this way, and I’m very pleased with the iconic simplicity of the mural and its message.”

Here at Mitchell Nissan, we’re happy to be part of a brand that puts such a big focus on our planet’s future instead of only thinking about the bottom line. But how’s this for a bottom line: our vehicles are simply the best, and we’re waiting for you to come find that out for yourself. Come join the EV revolution today.

Nissan Utility Combines the Best of the Leaf and Frontier

Nissan LEAF - from half of the electric utility
Find out more about the Nissan LEAF

Pickup trucks are more popular in the United States than in any other country, so it’s surprising that ‘utes’ aren’t more widespread here—or even really known, at that.

Frontier - back end of the Nissan Utility
Find out more about the Nissan Frontier

What’s a ‘ute’, you might ask? It’s short for ‘utility’, and is used to describe a car with a pickup bed. Most truck enthusiasts argue in favor of their utility, and car enthusiasts argue in favor of their superior driving dynamics. A ute marries both together.

We don’t have any utes at Mitchell Nissan, but that might change in the future; Nissan has announced its very own car-based pickup—Sparky, the world’s first Leaf Frontier.

LEAF + Frontier = Crazy Good Nissan Utility

The Nissan utility combines the best of the Leaf and Frontier: an all-electric, nimble drivetrain with a spacious pickup bed in the back. It’s a crazy design, but it actually looks pretty cool and could have a number of useful applications. Check out the video about it below!

“We tried to keep it a secret and be exciting for everybody,” said Nissan’s Roland Schellenberg. “But we have visitors and they come and they see that truck and they go straight to ‘What is it?’ and they start looking at it, and it makes great conversation.”

Nissan Sponsors “National Drive Electric Week”

The Nissan LEAF during National Drive Electric Week
The star of National Drive Electric Week – the Nissan LEAF

Nissan was the exclusive automotive sponsor of National Drive Electric Week, celebrated this year from September 15th through 21st. In celebration of the event, Nissan was involved in more than 130 grassroots events world-wide. This sponsorship a natural fit for the automaker, with more than 60,000 U.S. consumers currently driving the electric Nissan LEAF.

“With more than 60,000 US sales and 50% market share among pure EVs this year, Nissan is the natural sponsor of National Drive Electric Week,” said Toby Perry, Nissan’s director of Electric Vehicle Marketing. “At events across the country, drivers of Nissan LEAF and other electric cars will get together to spread the word about the benefits of driving electric – lower operating costs, zero tailpipe emissions, and they are just fun to drive.”

About National Drive Electric Week

National Drive Electric Week started in 2011 as “National Plug In Day,” a series of local events aimed at spreading the word about plug-in vehicles. The annual event is organized by Plug In America, Sierra Club and the Electric Auto Association. In 2013, more than 35,000 people participated at 100 gatherings across the country.

Nissan LEAF owners love their LEAFs – and aren’t afraid to say so.  LEAF sales are up 34 percent this year, mostly due to customer advocacy. “LEAF owners have become our most effective marketers. Their enthusiasm for their LEAF and its benefits drives family, friends and co-workers to consider and purchase one for themselves,” said Perry. “This has a viral effect, where one LEAF sale in a neighborhood or office often triggers several additional sales.”

Here at Mitchell Nissan, we can’t wait to show you everything the eco-friendly LEAF has to offer. Stop by to test drive one for yourself!

2014 Nissan Pulsar Capitalizes on Hot Hatch Market

Here at Mitchell Nissan, we might not be getting an up-close glimpse of the 2014 Nissan Pulsar anytime soon (it’s staying in the European market for now), that doesn’t mean we can’t take a moment to review this cool new hatchback. Actually, we should call it a “hot” new hatch, because this little car is likely to take off and sell really well right from day one. So, let’s take a quick look at what the brand is doing across the Atlantic.

First off, this new Pulsar features the longest wheelbase in its class, giving it tons of interior room relative to its class. A Telegraph article even mentions how excellent the knee room is– specifically, in the car’s backseat. With two turbocharged engines and four trims to choose from, the options and customization are there for the taking and the making as well.

The Pulsar represents a return to the hatchback in Europe and the UK. “Why come back?” asks Paul Wilcox, Nissan Europe chairman. “Because there is part of the market that is not open to the crossover.” Of course, that’s true here in America too, so we’ll have to wait and see if we see any Pulsar-related vehicles cross the Atlantic in the future.

800-HP Nissan Juke-R Goes to the Nürburgring

The Nissan Juke-R
A normal Nissan Juke…

The Nürburgring Nordschleife is one of the greatest, most iconic tracks in the history of motor racing. Despite having claimed over 200 lives over the years, car enthusiasts from all over the world continue to visit the track to take on its legendary corners and challenge themselves to set the fastest times.

One such group is the Russian Shpilli Villi Engineering tuning house, which seems to have a fascination with the Nissan Juke-R. Then again, we can say from experience at Mitchell Nissan that anyone who’s seen the Juke has a fascination with it.

About the Nissan Juke-R

It’s funky-looking and downright fast–especially when you give it the drivetrain of the GT-R, which is exactly what Nissan did with the Juke-R to convert it into a 545-horsepower compact crossover beast. But that wasn’t enough for the guys at Shpilli Villi, who tuned the Juke-R all the way up to 800 horsepower and then took it for an adventure around the Nordschleife. Check it out!

Nissan Altima Is One of the 10 Most Comfortable Cars

10 Most Comfortable CarsWhen you spend a lot of time with your derriere planted firmly in the front seat of your car, you want something that will keep you comfortable. recently released its list of the “10 Most Comfortable Cars Under $30,000” and the top-selling Nissan Altima is number six. editors were impressed with the Altima’s “Zero Gravity” NASA-inspired seats. And, with a starting MSRP of only $22,170, the Altima is also affordable.

The Key to Being One of the 10 Most Comfortable Cars – Zero Gravity Seats

“In addition to its advanced ‘Zero Gravity’ front seats, the 2014 Altima features soft-touch armrests as well as noise absorption materials to help reduce cabin noise and improve the overall experience inside the vehicle,“ said Fred Diaz, senior vice president, Nissan Sales & Marketing and Operations, in a statement. “Coupled with its innovative, stylish design and wide range of available technology features, the Altima is the perfect home-away-from-home. This honor from Kelley Blue Book’s further reaffirms our commitment to comfortable, quality products and the needs of our customers.”

Come take a seat in the Nissan Altima at Mitchell Nissan and find a car your bottom, heart, and wallet will love.

Smyrna Tennessee Nissan Plant Becomes Top Producing Assembly Facility in North America

2014 LEAF assembled at Smyrna Tennessee Nissan plant
2014 Nissan LEAF

Nissan News is reporting that Nissan’s vehicle assembly plant in Smyrna, Tennessee is, through the first seven months of 2014, the automotive industry’s top-producing facility in North America.

Smyrna Tennessee Nissan Plant

The Smyrna Tennessee Nissan plant in Smyrna manufactured a total of 334,082 Nissan from January to June of this year, which is a remarkable 40.5 percent increase over the same period in 2013. Randy Knight, the Smyrna facility’s vice president of manufacturing, told the Daily News Journal that he has made it his personal goal to make the Smyrna plant Nissan’s first choice for any new vehicles.

“We’re doing good things here,” said Knight. “In 2007, 2008 and 2009, we got caught up in recession like everyone else. We’re very blessed to have made the decisions that we did at that time. That makes us an attractive plant for Nissan.”

Models Assembled at the Smyrna Tennessee Nissan Plant

Some of the great Nissan models produced at the Smyrna facility include the Nissan Altima, Maxima, Rogue, Pathfinder, Infiniti QX60, and the all-electric plug-in LEAF.

To get any one of those great American-made cars for yourself, stop by Mitchell Nissan today.

Andrés Iniesta and Thiago Silva Joining Nissan’s Team

Business Wire reports that Barcelona and Spain midfielder Andrés Iniesta and Brazil and Paris Saint-Germain captain Thiago Silva have been announced as Nissan’s first global ambassadors for its Union of European Football Associations Champions League partnership.

New Nissan ‘Engineers of Excitement’

As Nissan Engineers of Excitement, Iniesta and Silva will help Nissan introduce new innovations to enhance the football experience for fans, and star in an ad campaign that premiered during global coverage of the UEFA Super Cup on August 12.

Bastien Schupp, Vice President of Marketing for Nissan Europe, said in a statement, “Nissan is absolutely delighted to welcome Andrés and Thiago to the Nissan family as our UEFA Champions League ambassadors and we are really excited that they will be heavily involved in our brand new global advertising campaign. As two of the game’s leading players who have won multiple titles between them, Andrés and Thiago will bring their passion and enthusiasm to Nissan and together we will innovate to excite the fans.”

Nissan UEFA Iniesta Silva = Great Combination

Thiago Silva said, “I’m very happy to be working with Nissan over the upcoming football season. The UEFA Champions League is a great tournament which features some of the best teams, players, managers and innovators in the game. The week-in-week-out drama on and off the pitch over a season truly excites and is what fans thrive on.”

Nissan UEFA Iniesta Silva generate as much excitement as the new Altima
Can UEFA’s Iniesta and Silva generate as much excitement as the 2015 Nissan Altima?

Stop by Mitchell Nissan to check out our great teams in Sales and Service and have them tell you all about our fantastic selection of Nissan vehicles.