1 Billion Nissan LEAF Kilometers and Counting

1 billion Nissan LEAF kilometers
♪ ♬  Well, I would drive 1 billion kilometers… ♫ ♪♪

Step aside, Chevy Volt; there’s a new EV in town. The Nissan LEAF is quickly becoming one of the most popular EVs around—a fact which was made clear by Nissan’s recent announcement that its LEAF had reached a cool 1 billion total kilometers driven since its release four years ago. That totals 621 million miles, and adds up to a great deal of gasoline saved.

1 billion Nissan LEAF kilometers = 621 Million Miles

Owner celebrates 100000 all electric miles in Nissan Leaf
This owner celebrated 100,000 all-electric miles in his Nissan Leaf in December, 2013

Comparatively, the Chevy Volt recently announced it had reached 1 billion miles, but given that the Volt is a plug-in hybrid and the LEAF is all electric, some adjustments have to be made. The numbers even out to show that the Volt driven in all-electric mode reached some 629 million miles compared to the LEAF’s 621 million miles.

Both have been around for a similar period of time, but the LEAF has surpassed the Volt by being named the best-selling electric car in history, with 147,000 bought by consumers globally. When the next-gen Volt debuts in the next year or so with an extended range, we can expect that number to start rising significantly.

At Mitchell Nissan, we’re ecstatic to learn about the milestone of 1 billion Nissan LEAF kilometers. If you want to see this remarkable vehicle for yourself, stop by our showroom and take one out for a spin!

Nissan Prepares New EV Battery with 250 Mile Range

New EV BatteryGreen car technology, especially in the form of battery-powered cars, has been revolutionizing the automotive market for years now. Of course, some people still can’t go the EV route, though, because EVs simply don’t have a long enough range for all the travel they need to do. Nissan, however, is currently working on changing all that.

Jeff Kuhlman, a head spokesman for Nissan, said the brand will “continue our R&D efforts because we believe that we can do more with battery electric, and very soon take the issue of range off of the table. In other words, cars with a comparable range to today’s petrol vehicles.” In other words again, Nissan is working on creating a battery that goes for over 250 miles on a single charge.

   

Nissan Leaf - New EV BatteryTo check out the brand’s current EV offerings—especially the LEAF, America’s best-selling EV—come see us here at Mitchell Nissan. We’ll discuss the future of EV technology with you, prognosticate what that new EV battery will look like—and what vehicle it will be in—and more, so come see us today to learn all about the Nissan brand.

Heisman Winner Marcus Allen Tests the Nissan LA Show Lineup

We here at Mitchell Nissan couldn’t help but be impressed by Nissan’s presence at this year’s LA Auto Show. Boasting the best sales in US history, Nissan showcased the Murano and JUKE alongside Heisman-winner Marcus Allen.

Nissan LA Show Lineup: Murano

The Nissan LA Show Lineup centered on the two most promising new models, the Murano and JUKE. According to Nissan, the all-new Murano is being featured as the premier crossover, featuring quality design and advanced technology.

“Now we are going after a strategy of fewer, bigger, better. The bigger moments in the world (are) in the United States, when you have all of the eyeballs focused on watching what is going on,” said Fred Diaz, senior vice president, Nissan Sales & Marketing and Operations U.S., Nissan North America, Inc.

Nissan LA Show Lineup: Juke

The JUKE has been completely redesigned, with a new list of tech features, advanced connectivity, and—as an added bonus—color personalization for virtually any driver. Heisman winner Marcus Allen tried out the Color Studio option, later playfully asking if he could drive it to his next game.

With new products, new design, and personalization to fit anyone’s lifestyle, what’s not to like about the new lineup?  Visit Mitchell Nissan in Enterprise to test drive yourself!

Popular Science Best of What’s New Award Recognizes 2015 Murano

Best of Whats New Award - Nissan Murano
2015 Nissan Murano

Nissan is looking to turn the idea of a midsize crossover vehicle on its head with the all-new 2015 Murano—and the world’s most influential science and technology magazine has taken note. Popular Science magazine recently recognized the 2015 Murano with its Best of What’s New award, a top honor given to technology and products that prove science is moving forward—something the Murano proves with ease.

“Unveiled in 2002, the Murano was a true original—a premium crossover that set the standard for years to come,” said Fred Diaz, senior vice president, Nissan Sales & Marketing and Operations for the U.S. “Now, nearly 13 years later, the redesigned Murano is leading the way once again with an incredible balance of style, comfort, innovation, and more. With the Murano set to hit dealerships in early December, this award serves as a great vote of confidence that this vehicle is among the best.”

Best of Whats New Award - Nissan Murano
Interior of the 2015 Nissan Murano

For the third-generation Murano, Nissan has incorporated plenty of features that will blow any consumer’s mind. The exterior design reflects concept car-type styling, while the interior includes technology like NissanConnectSM with Navigation and Mobile Apps, an eight-inch color display, and Around View Monitor, among many others. Needless to say, the Murano offers plenty of creature comforts wrapped in a sexy, sleek exterior.

 

The 2015 Nissan Murano hasn’t arrived at Mitchell Nissan just yet, but keep an eye on our showroom for its arrival soon!

Commemorating Veterans with Nissan Project Titan

Nissan Project Titan
The Nissan Titan was customized and outfitted for the Alaskan wilderness.

In order to commemorate Veterans Day, Nissan paid special tribute to the United States Armed Forces by collaborating with the Wounded Warrior Project on a short film. Here at Mitchell Nissan, we’re glad to be associated with an automaker that cares about giving back.

Available digitally on Hulu, Xbox Live, and the Nissan YouTube Channel, the film—titled Nissan Project Titan—focuses on two veterans, David Guzman and Kevin McMahon, travelling through the Alaskan wilderness. Outfitted with a customized Nissan Titan truck, the veterans were able to venture into the rugged wilderness on the ultimate adventure.

“When David Guzman and Kevin McMahon set out on this adventure, it was our goal to capture the excitement in a way that would truly represent the enthusiastic spirit of these American heroes alongside one of the toughest trucks on the planet,” said Fred Diaz, Senior VP of Nissan Sales & Marketing and Operations.

 

Although Guzman and McMahon encountered harsh weather conditions and difficult terrain, their training—paired with the specially equipped Titan’s capability—was enough to push through several obstacles. For more information about the project, visit the Project Titan news page.

New Spot for GT Academy Reality Show is Fun Prank

If you’ve never seen the GT Academy reality show, allow us to enlighten you. The show is focuses on Nissan Motorsports, and November 7th saw the premiere of its fourth season airing on Spike TV. To promote the show, Nissan released a video showing how a simple test-drive can turn into something spectacular and unexpected.

We see a number of different fans get behind the wheel of a 2015 Nissan 370Z Nismo. Everything indicates that it’s a normal test-drive, and the host is in the passenger seat is making mundane conversation.

GT Academy reality show prank

They come upon a construction zone, and that’s when the test-drivers begin to get suspicious. A construction worker orders them to come to a complete stop. A pit crew runs over to change the tires on the 370Z (presumably to performance tires) and two competitors pull up in their own 370Zs, one on each side of the test-driver, aggressively revving their engines.

Suddenly, a gigantic theater screen is unveiled in front of the racers, and without hesitation, the host counts down to 1 and the race is on! The 370Z becomes a video game controller. It’s funny to see how easily the test-drivers go along with the craziness and how much fun they while doing it!

Visit Mitchell Nissan and test-drive a Nissan today!

2015 Nissan Pathfinder Pricing Announced, On Sale Now

2014 Pathfinder - 2015 Nissan Pathfinder pricing
2014 Nissan Pathfinder – images of the 2015 model coming soon!

The Nissan Pathfinder is back for the 2015 model year with new features you’ll love and pricing that will seal the deal.

2015 Nissan Pathfinder Pricing

2015 Nissan Pathfinder pricing starts at an affordable $29,510 for the full-size SUV’s base level, not including the $885 destination and handling charge. Add 4WD to the same base trim and the starting price moves to $31,200.

New for 2015, the SUV features six exciting exterior colors—Java Metallic, Midnight Jade, Gun Metallic, Glacier White, and Pearl White—for a total of nine color options. The 2015 model also offers a Family Entertainment Package with a dual headrest 7.0-inch DVD system, Around View® monitor for SL and SL Premium trims, and a standard Dual Panorama Moonroof for the Premium level.

As is its custom, the Pathfinder is equipped to comfortably move you and up to 6 additional passengers powered by its 3.5-liter V6 engine and churning out 260 horsepower while offering the best fuel economy in its class.

Here at Mitchell Nissan, we expect the 2015 Nissan Pathfinder will once again be a crowd favorite.

Nissan Titan Replacement to Debut at North American International Auto Show

It’s been a long time coming, but the Nissan Titan replacement will finally make its debut at Detroit’s North American International Auto Show in January of 2015, hitting markets later on during the year. The Titan will join a segment ridden with successful big trucks, and it will have to be able to hold its own in order to truly make a name for itself.

Nissan Titan replacement
What will become of the 2014 Nissan Titan?

Nissan Titan Replacement

The Nissan Titan replacement will debut four years after it was supposed to, but USA Today says that brands like Toyota have also taken a lot of time to make sure their vehicle was just right. “Toyota took years to get its Tundra right, evolving it from the small, underpowered T100 that it sold 1993-1998. Its replacement, the almost-big-enough Tundra, was sold from 2000 to 2006.”

Nissan Tundra

It was not until 2007 that the larger Tundra really caught on. Close to 10,000 Tundra trucks are sold each month compared to the Titan’s 1,000 units a month. Fingers crossed that the Nissan Titan replacement increases sales and makes for a new successful full-size pickup out on the market!

Get your own Titan in 2015 from us at Mitchell Nissan!

Nissan Stands Out Among Best Global Brands

Nissan Versa Note - Best Global Brand
Innovative vehicles like the Nissan Versa Note contributed to Nissan ranking as a Best Global Brand.

Interbrand, the world-leading brand consultancy, has ranked Nissan 56th in its annual Best Global Brands Study, up from 65th last year. Nissan was complimented for its strong financial performance, product portfolio, and leadership position among electric vehicles.

The Best Global Brands Study aims to report on the world’s most valuable brands by looking at the ongoing investment and management of brands as a business asset. It takes into account financial performance, the strength of the brand, and the role the brand has in the consumer’s purchase decision process.

Nissan LEAF - Best Global Green Brand
The Nissan LEAF, the world’s best-selling 100% electric vehicle, helps Nissan be a global leader in zero-emissions mobility.

Earlier this year, Nissan was also ranked fourth in Interbrand’s Best Global Green Brands report. Nissan’s leadership in electric vehicles is powered by the Nissan LEAF, the world’s best-selling 100% electric vehicle. Thanks to the LEAF, Nissan is also a global leader in zero-emissions mobility.

“Brand power is a key indicator of the health of the Nissan business and a major driver of the company’s growth,” said Roel de Vries, Nissan Corporate Vice President and global head of Marketing and Brand Strategy. “We are pleased to see a 23 percent increase in brand value from last year—nearly doubling Nissan’s brand value since its inaugural appearance on the list in 2011—and recognition as a “top” riser in the study.”

Would you like to check out one of Nissan’s innovative vehicles for yourself? We can make that happen! Visit us at Mitchell Nissan in Enterprise to take one of our vehicles for a test drive.

AAA Calls In-Car Voice Commands Distracting

Hands-free isn't enough: In-car voice commands distracting
Distracted driving is distracted driving, even when using hands-free technology

Just because you have your hands on the steering wheel and eyes on the road, doesn’t mean you’re 100 percent focused—at least, according to new study by AAA. The study found in-car voice commands distracting—at least, in certain situations. The voice recognition software which is often used as a safe alternative to handheld devices can still divert a driver’s attention.

We think it’s important to take a moment to point out the obvious: multi-tasking in any form causes some level of distraction. Whether it’s yelling at your kids in the backseat, following GPS directions (and arguing that the GPS is obviously wrong), or using in-car voice commands, any activity you do while driving will be a distraction. The question becomes how distracting that activity is.

In-car voice commands distracting
Lets keep that family safe

It all comes down to the cognitive workload demanded by each activity. According to AOL Autos, the study found that “simple, single-task car commands for operations like changing the radio station caused minimal increases in workload, about the same as listening to an audio book. Composing information using speech-to-text technology was more burdensome, and using menu-based functions caused a high level of cognitive workload.”

AAA’s study found that drivers find voice recognition systems that don’t understand the driver’s commands to be frustrating and incredibly distracting. We can all agree that “call mom” does not mean “call Mary.” A series of tests were performed in an effort to see which systems were the most distracting, and Apple’s Siri tested as the most distracting voice recognition system. Sorry, Siri—but you don’t seem to hear us.

Here at Mitchell Nissan, we recommend you avoid dropping your guard just because you’re using a hands-free system. Instead, try to be extra cautious and aware of the distractions that these systems impose, and know when to call it quits while in the car. That phone call to mom might just need to wait until you can pull over. But remember, risk is all relative.

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