Nissan is looking to turn the idea of a midsize crossover vehicle on its head with the all-new 2015 Murano—and the world’s most influential science and technology magazine has taken note. Popular Sciencemagazine recently recognized the 2015 Murano with its Best of What’s New award, a top honor given to technology and products that prove science is moving forward—something the Murano proves with ease.
“Unveiled in 2002, the Murano was a true original—a premium crossover that set the standard for years to come,” said Fred Diaz, senior vice president, Nissan Sales & Marketing and Operations for the U.S. “Now, nearly 13 years later, the redesigned Murano is leading the way once again with an incredible balance of style, comfort, innovation, and more. With the Murano set to hit dealerships in early December, this award serves as a great vote of confidence that this vehicle is among the best.”
For the third-generation Murano, Nissan has incorporated plenty of features that will blow any consumer’s mind. The exterior design reflects concept car-type styling, while the interior includes technology like NissanConnectSM with Navigation and Mobile Apps, an eight-inch color display, and Around View Monitor, among many others. Needless to say, the Murano offers plenty of creature comforts wrapped in a sexy, sleek exterior.
In order to commemorate Veterans Day, Nissan paid special tribute to the United States Armed Forces by collaborating with the Wounded Warrior Project on a short film. Here at Mitchell Nissan, we’re glad to be associated with an automaker that cares about giving back.
Available digitally on Hulu, Xbox Live, and the Nissan YouTube Channel, the film—titled Nissan Project Titan—focuses on two veterans, David Guzman and Kevin McMahon, travelling through the Alaskan wilderness. Outfitted with a customized Nissan Titan truck, the veterans were able to venture into the rugged wilderness on the ultimate adventure.
“When David Guzman and Kevin McMahon set out on this adventure, it was our goal to capture the excitement in a way that would truly represent the enthusiastic spirit of these American heroes alongside one of the toughest trucks on the planet,” said Fred Diaz, Senior VP of Nissan Sales & Marketing and Operations.
Although Guzman and McMahon encountered harsh weather conditions and difficult terrain, their training—paired with the specially equipped Titan’s capability—was enough to push through several obstacles. For more information about the project, visit the Project Titan news page.
We see a number of different fans get behind the wheel of a 2015 Nissan 370Z Nismo. Everything indicates that it’s a normal test-drive, and the host is in the passenger seat is making mundane conversation.
GT Academy reality show prank
They come upon a construction zone, and that’s when the test-drivers begin to get suspicious. A construction worker orders them to come to a complete stop. A pit crew runs over to change the tires on the 370Z (presumably to performance tires) and two competitors pull up in their own 370Zs, one on each side of the test-driver, aggressively revving their engines.
Suddenly, a gigantic theater screen is unveiled in front of the racers, and without hesitation, the host counts down to 1 and the race is on! The 370Z becomes a video game controller. It’s funny to see how easily the test-drivers go along with the craziness and how much fun they while doing it!
The Nissan Pathfinder is back for the 2015 model year with new features you’ll love and pricing that will seal the deal.
2015 Nissan Pathfinder Pricing
2015 Nissan Pathfinder pricing starts at an affordable $29,510 for the full-size SUV’s base level, not including the $885 destination and handling charge. Add 4WD to the same base trim and the starting price moves to $31,200.
New for 2015, the SUV features six exciting exterior colors—Java Metallic, Midnight Jade, Gun Metallic, Glacier White, and Pearl White—for a total of nine color options. The 2015 model also offers a Family Entertainment Package with a dual headrest 7.0-inch DVD system, Around View® monitor for SL and SL Premium trims, and a standard Dual Panorama Moonroof for the Premium level.
As is its custom, the Pathfinder is equipped to comfortably move you and up to 6 additional passengers powered by its 3.5-liter V6 engine and churning out 260 horsepower while offering the best fuel economy in its class.
Here at Mitchell Nissan, we expect the 2015 Nissan Pathfinder will once again be a crowd favorite.
It’s been a long time coming, but the Nissan Titan replacement will finally make its debut at Detroit’s North American International Auto Show in January of 2015, hitting markets later on during the year. The Titan will join a segment ridden with successful big trucks, and it will have to be able to hold its own in order to truly make a name for itself.
Nissan Titan Replacement
The Nissan Titan replacement will debut four years after it was supposed to, but USA Today says that brands like Toyota have also taken a lot of time to make sure their vehicle was just right. “Toyota took years to get its Tundra right, evolving it from the small, underpowered T100 that it sold 1993-1998. Its replacement, the almost-big-enough Tundra, was sold from 2000 to 2006.”
It was not until 2007 that the larger Tundra really caught on. Close to 10,000 Tundra trucks are sold each month compared to the Titan’s 1,000 units a month. Fingers crossed that the Nissan Titan replacement increases sales and makes for a new successful full-size pickup out on the market!
Interbrand, the world-leading brand consultancy, has ranked Nissan 56th in its annual Best Global Brands Study, up from 65th last year. Nissan was complimented for its strong financial performance, product portfolio, and leadership position among electric vehicles.
The Best Global Brands Study aims to report on the world’s most valuable brands by looking at the ongoing investment and management of brands as a business asset. It takes into account financial performance, the strength of the brand, and the role the brand has in the consumer’s purchase decision process.
Earlier this year, Nissan was also ranked fourth in Interbrand’s Best Global Green Brands report. Nissan’s leadership in electric vehicles is powered by the Nissan LEAF, the world’s best-selling 100% electric vehicle. Thanks to the LEAF, Nissan is also a global leader in zero-emissions mobility.
“Brand power is a key indicator of the health of the Nissan business and a major driver of the company’s growth,” said Roel de Vries, Nissan Corporate Vice President and global head of Marketing and Brand Strategy. “We are pleased to see a 23 percent increase in brand value from last year—nearly doubling Nissan’s brand value since its inaugural appearance on the list in 2011—and recognition as a “top” riser in the study.”
Just because you have your hands on the steering wheel and eyes on the road, doesn’t mean you’re 100 percent focused—at least, according to new study by AAA. The study found in-car voice commands distracting—at least, in certain situations. The voice recognition software which is often used as a safe alternative to handheld devices can still divert a driver’s attention.
We think it’s important to take a moment to point out the obvious: multi-tasking in any form causes some level of distraction. Whether it’s yelling at your kids in the backseat, following GPS directions (and arguing that the GPS is obviously wrong), or using in-car voice commands, any activity you do while driving will be a distraction. The question becomes how distracting that activity is.
It all comes down to the cognitive workload demanded by each activity. According to AOL Autos, the study found that “simple, single-task car commands for operations like changing the radio station caused minimal increases in workload, about the same as listening to an audio book. Composing information using speech-to-text technology was more burdensome, and using menu-based functions caused a high level of cognitive workload.”
AAA’s study found that drivers find voice recognition systems that don’t understand the driver’s commands to be frustrating and incredibly distracting. We can all agree that “call mom” does not mean “call Mary.” A series of tests were performed in an effort to see which systems were the most distracting, and Apple’s Siri tested as the most distracting voice recognition system. Sorry, Siri—but you don’t seem to hear us.
Here at Mitchell Nissan, we recommend you avoid dropping your guard just because you’re using a hands-free system. Instead, try to be extra cautious and aware of the distractions that these systems impose, and know when to call it quits while in the car. That phone call to mom might just need to wait until you can pull over. But remember, risk is all relative.
He calls himself Moose, and he’s a reverse graffiti artist. You might not have heard of reverse graffiti before, but that’s because Moose actually invented the artistic medium, which consists of using jets of pressurized water to clean city surfaces, making beautiful and clean art out of the blank walls left behind. Nissan loves Moose’s work, so they recently asked him to paint a big mural in London, powered only by the Nissan LEAF.
Moose’s mural of the London skyline is visible at a subway station in London, and Nissan hopes people come out in droves to see it—and also that they commit to EV driving afterwards. Here’s Moose himself on the importance of this project: “My whole ethos is about highlighting the amount of pollution we endure daily using a very positive harmless method that never fails to ask questions about what we accept and what we shouldn’t accept in our environment. For these reasons I was keen to be involved in this project. Electric cars and alternative fuelling systems provide the brightest future we’ve ever known in the history of the automotive industry in terms of protecting our environment. It’s a pleasure to be given the opportunity to create public art in this way, and I’m very pleased with the iconic simplicity of the mural and its message.”
Here at Mitchell Nissan, we’re happy to be part of a brand that puts such a big focus on our planet’s future instead of only thinking about the bottom line. But how’s this for a bottom line: our vehicles are simply the best, and we’re waiting for you to come find that out for yourself. Come join the EV revolution today.
The very first U.S. Nissan GT-R Nismo® has been delivered to a man in North Carolina. With 600 horses this machine is just plain fast. Matt McCulloh was the lucky recipient of the first US GT-R and he was more than happy. McCulloh has been an avid Nismo® enthusiast for years and even started one of the top forums on Nismo® information.
Jess Simmons (Nissan Marketing) showed up with the GT-R to shake McCulloh’s hand and even refurnished his garage in Nismo® gear.
The Nismo® name has been established in racing for a long time. In 2014 Nissan did the unexpected and brought it to the streets. The Nissan GT-R Nismo® brings exceptional handling and speed at your fingertips.
The Nissan GT-R Nismo® is made in a factory 60 miles north of Tokyo. Even though it’s built in a factory this car is anything but mass produced. There is a total of four Master Craftsman that are able to make the engine that goes inside. Each engine is crafted by a single Takumi (master craftsman) and the engine bears a plaque with their signature.
As of today the Nissan GT-R Nismo® is sold out in America, but we here at Mitchell Nissan carry a bevy of other great Nissan vehicles.
Pickup trucks are more popular in the United States than in any other country, so it’s surprising that ‘utes’ aren’t more widespread here—or even really known, at that.
What’s a ‘ute’, you might ask? It’s short for ‘utility’, and is used to describe a car with a pickup bed. Most truck enthusiasts argue in favor of their utility, and car enthusiasts argue in favor of their superior driving dynamics. A ute marries both together.
We don’t have any utes at Mitchell Nissan, but that might change in the future; Nissan has announced its very own car-based pickup—Sparky, the world’s first Leaf Frontier.
LEAF + Frontier = Crazy Good Nissan Utility
The Nissan utility combines the best of the Leaf and Frontier: an all-electric, nimble drivetrain with a spacious pickup bed in the back. It’s a crazy design, but it actually looks pretty cool and could have a number of useful applications. Check out the video about it below!
“We tried to keep it a secret and be exciting for everybody,” said Nissan’s Roland Schellenberg. “But we have visitors and they come and they see that truck and they go straight to ‘What is it?’ and they start looking at it, and it makes great conversation.”